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Chaos at Audemars Piguet x Swatch Collab Launch Leads to Fights, Shutdowns, Police
Several Swatch locations had to shut down the popular collab launch due to wild crowds.
The Swatch x AP Collection Sold for $8,000 on StockX — Before It Even Released
The collaboration officially launches tomorrow.
Jay-Z Was Ahead of the Curve on Audemars Piguet: A Look Back Amid AP x Swatch Collab Hype
HOV and AP go way back.
Audemars Piguet and Swatch Collaboration: How to Buy
After much speculation, and arguably preposterous hype, the Royal Pop collection is here.
Swatch x AP Collab: Experts and Insiders React
Jewelers, watch dealers, shop owners, and more weigh in on one of the hottest collaborations of 2026.
O.T. Genasis Says Swatch Collab Convinced Him to Sell His AP: 'I’m Done'
The rapper suggested that it was a "great business move," but he doesn't want to "walk around with the new G-Shock."
Swatch and Audemars Piguet Collaboration: Everything You Need to Know
The collaboration is set to launch later this month.
Audemars Piguet and Swatch Share First Look at Collaboration… and It's a Pocket Watch
The collaboration launches later this month.
Is AP Releasing a Swatch Collab Because They Lost a Trademark Battle?
A new theory ties the team-up to IP battles in the U.S. and Japan.
DDG Rants About Affordable AP and Swatch Collab Watch, Threatens To Sell His AP
The streamer is waiting to see how popular the collab gets before deciding.
Audemars Piguet and Swatch Announce New ‘Royal Pop’ Watch Collaboration
It'll be out on Saturday the 16th.

10 Releases Worth Buying This Week: Puma x Skepta, Awake x Jordan, and More
Puffer Jackets from Puma’s latest collaboration with Skepta, Denim Tears x CPFM, and more featured in this week’s roundup.

Revealing the First Round of ComplexCon's Marketplace
The third annual ComplexCon is set to take place Nov. 3-4 in Long Beach, California.

The Swatch Art Peace Hotel in Shanghai Is an Art Gallery You Can Live in
The Swatch Art Peace Hotel in Shanghai is live in gallery—a place where guests can experience the art (and artists) in their creative environment.

Swatch are Planning to Join the Smartwatch Crew Next Summer
But insist they won't need to partner with anyone in the technology world.


Swatch Reveals Night Glows Watch Collection in New Gold and Rose Gold Colorways
Timeless colors priced to meet your budget.

Swatch Dresses Up New “Gent Collection” Watches In Three Popular Fabric Patterns
Textile prints you've all become familiar with.