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Latest Stories

Crowds gather at a Swatch store in Times Square, New York.
Style

Chaos at Audemars Piguet x Swatch Collab Launch Leads to Fights, Shutdowns, Police

Several Swatch locations had to shut down the popular collab launch due to wild crowds.

Trey Alston26 days ago
StockX
Trey Alston27 days ago
A close-up of a watch face with a colorful, pop art design. The text "Royal Pop" is prominently displayed.
Style

Audemars Piguet and Swatch Collaboration: How to Buy

After much speculation, and arguably preposterous hype, the Royal Pop collection is here.

The Swatch x Audemars Piguet pocket watch collaboration has quickly become one of the most hyped up release of 2026. We had various industry experts weigh in on the release.
Style

Swatch x AP Collab: Experts and Insiders React

Jewelers, watch dealers, shop owners, and more weigh in on one of the hottest collaborations of 2026.

Mike DeStefano29 days ago
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Rapper O.T. Genasis performs on stage, wearing a blue sports jersey and a New York Yankees cap, with a large chain necklace.
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O.T. Genasis Says Swatch Collab Convinced Him to Sell His AP: 'I’m Done'

The rapper suggested that it was a "great business move," but he doesn't want to "walk around with the new G-Shock."

Joe Price30 days ago
Sign for a Swatch store, featuring the logo with a Swiss flag icon, mounted on a building with brick and decorative white trim.
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Swatch and Audemars Piguet Collaboration: Everything You Need to Know

The collaboration is set to launch later this month.

Collab logo
Style

Is AP Releasing a Swatch Collab Because They Lost a Trademark Battle?

A new theory ties the team-up to IP battles in the U.S. and Japan.

Shawn Setaro31 days ago
DDG
Pop Culture

DDG Rants About Affordable AP and Swatch Collab Watch, Threatens To Sell His AP

The streamer is waiting to see how popular the collab gets before deciding.

Trey Alston32 days ago
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A man in a puffer jacket and bucket hat sits on a rock in a grassy landscape, with a black bag beside him. puma skepta
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10 Releases Worth Buying This Week: Puma x Skepta, Awake x Jordan, and More

Puffer Jackets from Puma’s latest collaboration with Skepta, Denim Tears x CPFM, and more featured in this week’s roundup.

Shinnie Park587 days ago
ComplexCon
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Revealing the First Round of ComplexCon's Marketplace

The third annual ComplexCon is set to take place Nov. 3-4 in Long Beach, California.

Complex2848 days ago
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The Swatch Art Peace Hotel in Shanghai Is an Art Gallery You Can Live in

The Swatch Art Peace Hotel in Shanghai is live in gallery—a place where guests can experience the art (and artists) in their creative environment.

Gregory Babcock4236 days ago
Style

Swatch are Planning to Join the Smartwatch Crew Next Summer

But insist they won't need to partner with anyone in the technology world.

Megan Munro4301 days ago
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Pop Culture

Thinnest Watch Weighs Less Than Five Pennies

Innovative project on Kickstarter.

Joann Pan4870 days ago

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