From limited collabs to viral pieces that sparked trends, these are the items that captured the streetwear community’s attention over the first half of 2026.
Mike DeStefanoSwatch
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From Kool Aid pineapple spears and Conformity Gate to Punch the Monkey and Bieberchella, these viral moments dominated our timelines
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After much speculation, and arguably preposterous hype, the Royal Pop collection is here.
Trace William CowenLatest Stories
Swatch Group Reports $3.5B in Sales, Driven by Viral AP Collab
The $400 "Royal Pop" pocket watch generated 25 billion social media views and lines across the globe, but exchange rate losses and factory costs wiped out Swatch Group’s profit margins.
Brendan Frederick5 days ago
Chaos at Audemars Piguet x Swatch Collab Launch Leads to Fights, Shutdowns, Police
Several Swatch locations had to shut down the popular collab launch due to wild crowds.
Trey Alston72 days ago
The Swatch x AP Collection Sold for $8,000 on StockX — Before It Even Released
The collaboration officially launches tomorrow.
Trey Alston72 days ago
Swatch x AP Collab: Experts and Insiders React
Jewelers, watch dealers, shop owners, and more weigh in on one of the hottest collaborations of 2026.
Mike DeStefano75 days ago
O.T. Genasis Says Swatch Collab Convinced Him to Sell His AP: 'I’m Done'
The rapper suggested that it was a "great business move," but he doesn't want to "walk around with the new G-Shock."
Joe Price75 days ago
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Swatch and Audemars Piguet Collaboration: Everything You Need to Know
The collaboration is set to launch later this month.
Trace William Cowen76 days ago
Audemars Piguet and Swatch Share First Look at Collaboration… and It's a Pocket Watch
The collaboration launches later this month.
Trace William Cowen76 days ago
Is AP Releasing a Swatch Collab Because They Lost a Trademark Battle?
A new theory ties the team-up to IP battles in the U.S. and Japan.
Shawn Setaro76 days ago
DDG Rants About Affordable AP and Swatch Collab Watch, Threatens To Sell His AP
The streamer is waiting to see how popular the collab gets before deciding.
Trey Alston78 days ago
Audemars Piguet and Swatch Announce New ‘Royal Pop’ Watch Collaboration
It'll be out on Saturday the 16th.
Mark Elibert79 days ago
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10 Releases Worth Buying This Week: Puma x Skepta, Awake x Jordan, and More
Puffer Jackets from Puma’s latest collaboration with Skepta, Denim Tears x CPFM, and more featured in this week’s roundup.
Shinnie Park633 days ago
Revealing the First Round of ComplexCon's Marketplace
The third annual ComplexCon is set to take place Nov. 3-4 in Long Beach, California.
Complex2894 days ago
The Swatch Art Peace Hotel in Shanghai Is an Art Gallery You Can Live in
The Swatch Art Peace Hotel in Shanghai is live in gallery—a place where guests can experience the art (and artists) in their creative environment.
Gregory Babcock4282 days ago
Swatch are Planning to Join the Smartwatch Crew Next Summer
But insist they won't need to partner with anyone in the technology world.
Megan Munro4347 days ago