HBA’s latest is a “uniform” signaling what’s to come over the next year from the label. Veteran serves as part of a larger pre-collection for HBA's return.
Trace William CowenShayne Oliver
Shayne Oliver is a fashion designer and creative director best known for co-founding the avant-garde streetwear label Hood By Air in 2006 with Raul Lopez. Emerging from New York’s underground scene, Oliver integrated gender-fluid silhouettes and provocative visuals that challenged conventional fashion norms. His work contributed to merging luxury fashion with urban culture, influencing a generation of designers and reshaping contemporary style. Oliver’s approach blends performance art, music, and activism into his collections, creating immersive experiences that extend beyond traditional runway shows. His designs provoke conversations on identity and social issues, making his pieces statements that resonate within communities focused on inclusivity and expression. Today, he operated Anonymous Club and the Shayne Oliver Group.
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Naomi Campbell is featured in the new campaign, which represents the Mother component of the three-part Prologue narrative from designer Shayne Oliver.
Trace William Cowen
From Noah's archive sale to a brand new T-shirt drop from Hood By Air, here is a complete guide to this week's best style releases.
Mike DeStefano
For the 2010s, Hood By Air defined how luxury started to embrace streetwear. Here's how the brand changed the decade.
Aria HughesLatest Stories
10 Best Releases Worth Buying This Week: Palace x Vivienne Westwood, JOOPITER x PEACEMINUSONE, And More
First-ever Uniqlo: C menswear, AC Milan x Off-White and more are featured in this week’s roundup.
Shinnie Park687 days ago
UGG and Shayne Oliver Partner on Fall/Winter Capsule
UGG and Shayne Oliver are set to launch a new capsule collection next month featuring futuristically reimagined takes on familiar footwear silhouettes.
Trace William Cowen1339 days ago
Hood by Air Reflects on Legacy With New Museum Capsule
Shayne Oliver announced the iconic brand's return earlier this summer, detailing the new four-pronged approach that includes legacy-honoring Museum capsules.
Trace William Cowen2172 days ago
How Hood By Air Is Making a Comeback (UPDATE)
Shayne Oliver said the time was right to reimagine the brand because “even now, gentrification leaves no physical spaces for new, influential ideas."
Trace William Cowen2203 days ago
The Most Important Fashion Pieces of the 2010s
The best items in fashion and streetwear that defined each year of the 2010s decade, including Off-White x Nike, Kith Mercer pants, Thrasher hoodies and more.
Lei Takanashi2440 days ago
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HBA's Shayne Oliver and Ian Isiah Talk Been Trill, Dodging Fyre Fest, and More in Rare Interview
The esteemed Kerwin Frost landed a coveted sit-down with Shayne and Ian that's definitely worth watching in full.
Trace William Cowen2629 days ago
Kanye West Says He's 'Fighting' to Be Adidas' Creative Director
During a recent interview with Hood By Air founder Shayne Oliver, Kanye West spoke on how he was been 'fighting' to be Adidas' creative director.
Mike DeStefano2704 days ago
Kanye Interviews Hood by Air Founder Shayne Oliver About Relaunch
Shayne Oliver's Hood by Air is back, complete with a Kanye West-conducted interview and some ideas on materialism.
Trace William Cowen2704 days ago
Helmut Lang Revives More Iconic Pieces for the Second Drop of Its RE-EDITION Collection
The eight-piece collection is now available for purchase.
Joshua Espinoza3087 days ago
"Empire" Taps Hood By Air to Create Its First Line of Official Merch
Shayne Oliver of Hood By Air has created the first line of official merch for "Empire."
Joshua Espinoza3909 days ago
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Hood By Air Designer Shayne Oliver and Arca Formed a Band Called Wench
The two artists shared a video for their first track to be debuted at the HBA fashion show.
Erica Euse3968 days ago
Hood By Air Designer Shayne Oliver Headlines Group of New CFDA Members
The prestigious CFDA announced 40 new members.
Cameron Wolf4016 days ago
Hood By Air "Galvanizes" Its Fans for Spring 2016
Hood By Air showcases its Spring 2016 collection at Paris Fashion Week.
Gregory Babcock4044 days ago
Hood By Air's Shayne Oliver Wins Swarovski Award for Menswear at 2015 CFDA Awards
Menswear honors for Shayne Oliver and Hood By Air at the 2015 CFDA Fashion Awards
Gregory Babcock4071 days ago