Oakley
Oakley, founded in 1975 by James Jannard, specializes in eyewear, apparel, and accessories designed for athletes and outdoor enthusiasts. The brand is particularly known for its innovative sunglasses, which combine durability with bold, angular frame designs that have become iconic in sports like cycling, skiing, and golf. In 2025, Travis Scott was named Oakley's Chief Visionary Officer. Oakley's defining feature is the proprietary Prizm lens technology, which enhances color and contrast to optimize vision in specific environments, making it a favorite among professional athletes. Oakley’s apparel extends this performance focus with garments engineered for extreme conditions, appealing to fans who seek gear that performs on the field and stands out in urban streetwear culture.
Latest Stories
Satisfy Running, Explained: Everything You Need to Know
Satisfy Running is a Paris-based apparel brand that treats running as a cultural experience, blending high-fashion craft with technical performance gear.
Oakley Drops Limited-Edition MUZM Scar and Suture Jacket Collector's Set Today
The two-piece set pairs a reissued 2001 archival frame with a newly unveiled modern counterpart, both equipped with Prizm Sapphire lenses.
Travis Scott Previews New Cactus Jack x Oakley Collaboration f/ Tom Brady and More
Ashton Jeanty, Jalen Hurts, Saquon Barkley, and more are modeling for new the sunglasses collection.
Oakley Muzm Straight Jacket 99: How to Buy
The limited-edition MUZM Straight Jacket 99 revives a second-generation frame.
Travis Scott Enlists Matthew M. Williams to Help Usher in New Era for Oakley
"Bringing him into Oakley felt like a natural next step as we move into this next phase," Scott said.
Oakley x South2 West8 Flesh Sandal in Camo: How to Buy
The slip-on sandal blending Hokkaido fly-fishing heritage with Oakley's performance design is available now on Complex.
Travis Scott Still Wants to Pursue Architecture Degree: 'I Love Experiences'
The 'Utopia' rapper discussed his love for the subject while touring the $65 million Beverly Hills home of Oakley Sunglasses founder, Jim Jannard.
Travis Scott Unveils Limited Oakley X-Metal Juliet Drop
Scott, who serves as the brand's new Chief Visionary, is behind this hyper-limited release.
Travis Scott's Tokyo Takeover: Everything You Need to Know
Jordan Brand, Takashi Murakami, Hiroshi Fujiwara, and Oakley are all represented in the multi-day takeover.
UNDEFEATED and Oakley Join Forces for First-Ever Collaboration
The partnership reimagines Oakley’s heritage.
Photographer Julian Berman Captured a Generation on the Precipice of an Odd Future
Odd Future’s primary photographer Julian Berman talks about message board culture, Fairfax Avenue, and if it’s possible to replicate the creative energy of the early 2010s.
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Oakley
4 Gorpcore Outfit Ideas for Every Type of Outdoors Lover
You don’t need to hike a mountain to dress like you did. Here are four Gorpcore outfits that will help you do just that.
Travis Scott Named Chief Visionary of Oakley: 'This Is Just the Beginning'
Fans can expect new eyewear styles and more.
Oakley Factory Team, Rains & More: 6 Gorpcore Brands on Complex Shop
Whether you’re on the city streets or forest paths, these gorpcore brands have you covered, literally.
Staff Picks: Mifland, Adidem Asterisks, Oakley Factory, and More
These are some of our favorite new arrivals on Complex Shop this week.
9 Outfits You'll See At Every Summer Music Festival
It’s music fest season. Are you a rager or a rocker? Brat or boho?
