James Whitner

James Whitner is an American fashion entrepreneur and the founder of The Whitaker Group, a retail and cultural collective that operates prominent streetwear brands such as A Ma Maniére, Social Status, and APB. A native of Pittsburgh, Whitner established his first fashion and sneaker boutique in North Carolina around 2005, building a retail empire focused on challenging norms and maintaining craftsmanship within the streetwear industry.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Latest Stories

Complex Style's 2026 Streetwear Power Ranking includes Denim Tears' Tremaine Emory, Corteiz's Clint Ogbenna, Kith's Ronnie Fieg, Joe Freshgoods, Supreme's James Jebbia, and more.
Style

Streetwear Power Ranking: The 2026 Edition

From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.

Mike DeStefano22 days ago
Adidas and The Whitaker Group
Sneakers

The Whitaker Group Announces Partnership With Adidas

Introducing the 'Do Not Duplicate' product and storytelling platform.

Victor Deng115 days ago
Louis Vuitton Fall/Winter 2026 leaned more into classic menswear tailoring than the streetwear silhouettes it has highlighted for the past few seasons.
Style

Is Luxury Fashion Done With Streetwear? Industry Leaders Weigh In

We asked 10 industry leaders what they think about the current relationship between streetwear and luxury fashion.

Mike DeStefano133 days ago
Three people wearing frayed denim shorts, white t-shirts, and sneakers stand on a street. The image is in black and white.
Style

The Whitaker Group Launches 38a Apparel With Story-Driven Denim Shorts Drop

New 38a line debuts with purpose-built denim shorts celebrating Black expression and heritage.

Complex Staff388 days ago
Aria Hughes and James Whitner
Style

James Whitner Discusses His 'No F*cks Given' Approach to Navigating Corporate Spaces on Complex’s ‘Please Explain’

In an interview with Complex's Editor in Chief, Aria Hughes, the founder of the Whitaker Group also addressed the lack of Black ownership in streetwear.

Advertisement
A Ma Maniere
Sneakers

James Whitner Concedes $1.2 Million in Alleged Retail Scheme

The owner of Social Status walks away from a federal sneaker bust.

Victor Deng634 days ago
Snoop Dogg, J Balvin, Travis Scott, and DJ Khaled in stylish outfits from the Sneaker Collaborator Power Rankings by Complex
Sneakers

The Sneaker Collaborator Power Rankings

From artists like Travis Scott, to shops like Undefeated, we've ranked the 25 most powerful collaborators in sneakers, right now.

Zac Dubasik687 days ago
Sneakers

A Complete Guide to This Weekend’s Sneaker Releases

From the latest retro of the 'Playoffs' Air Jordan 8 to the Born X Raised x Nike SB Dunk Low, here is a complete guide to all of this week's best sneaker releases.

Mike DeStefano997 days ago
Style

Streetwear Power Ranking

The Complex Streetwear Power Ranking reflects which individuals have the most power in streetwear, from Tremaine Emory to Pharrell Williams to Yoon Ahn.

Mike DeStefano1012 days ago
Social Status 'Playground/Recess
Style

Social Status Earns Webby Nomination for 'Playground/Recess' Short Film

The streetwear/sneaker boutique is celebrating the nod with a screening of the coming-of-age film directed by brothers Julien and Justen Turner.

Joshua Espinoza1163 days ago
Advertisement
Social Status x Nike Air Penny 1 DM9130 001 Pair
Sneakers

Social Status Is Letting People Pay It Forward With Latest Nike Collab

Social Status is releasing its Nike Air Max Penny 1 'Recess' collaboration again and giving people a chance to help the community for back to school season.

Riley Jones1432 days ago
Complex Sneakers Podcast thumb
Sneakers

Listen to ‘Complex Sneakers Podcast’ Ep. 130: James Whitner

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they’re joined by The Whitaker Group founder James Whitner.

Complex1435 days ago
Best Black Owned Sneaker Stores 2022
Sneakers

A Guide to Black-Owned Sneaker Stores and Boutiques

From Union LA to RSVP Gallery, Creme 321, A Ma Maniere, and Trophy Room, these are the best sneakers stores, shops, and boutiques that are Black-owned.

John Gotty1585 days ago
Best Sneakers of 2021 Lead Image
Sneakers

The Best Sneakers of 2021

Where do the Trophy Room x Air Jordan 1s belong? What about Travis Scott and Virgil Abloh's Jordans? These are the best sneakers of the year.

Brendan Dunne1639 days ago
A Ma Maniere Releases Fall/Winter 2021 Apparel Collection
Style

A Ma Maniére Releases Fall/Winter 2021 Apparel Collection

A Ma Maniére's newly released collection delivers 43 cut-and-sewn pieces inspired by sports culture—specifically the concepts of teamwork and vigor.

Joshua Espinoza1647 days ago
Advertisement
Best Air Jordans 2021
Sneakers

The Best Air Jordans of 2021

From originals like 'Carmine' Air Jordan 6s to Off-White and A Ma Maniere collaborations, here are Complex's picks for the most popular & best Jordans of 2021.

Brendan Dunne1655 days ago
Social Status x Nike Dunk 'Free Lunch' 4
Sneakers

Why Social Status' 'Free Lunch' Dunks Are One-Of-a-Kind: 'It's Only Built for Us'

James Whitner breaks down the milk-inspired Social Status x Nike 'Free Lunch' Dunk, its one-of-a-kind shape, the importance of storytelling, Nike SB, and more.

Mike DeStefano1751 days ago
A Ma Maniere Pre-Fall 21
Style

Here's a Look at A Ma Maniére's First-Ever In-House Collection

The pre-fall 2021 range incorporates elements of workwear, sportswear, and military uniforms with an emphasis on top-tier materials and craftsmanship.

Joshua Espinoza1752 days ago

Stay ahead on Exclusives

Download the Complex App