Hype

The collaboration launches later this month.

“I had the pleasure of sitting in my son’s dressing room and listening to this new album," 68-year-old Graham shared, "and I must say that it is some of the best music that I’ve heard him do."

Yachty wound up teasing so much of Drake's new album that he wondered if he "told y'all too much."

The Texas artist is set to release his first full-length LP 'How Do You Sleep at Night?' on Sept. 8.

'Utopia' is the highly anticipated fourth studio album from Travis, and the follow-up to 2018's 'Astroworld,' which earned him a Grammy nomination.

Kid Cudi took to Instagram Live to continue hyping his next album, promising fans, "I’ve never made a project this powerful before in my life."

London-based HYPE. has just dropped its new range of appaarel and accessories cele-BEAR-ating Cloudco’s nostalgic icons, Care Bears™ and their 40th anniversary.

London-based lifestyle brand HYPE. has just announced a new “original-piece” collaboration of summer apparel and accessories with global fast food chain KFC.

Highlighting the evolution of HYPE. through a wide-spanning offering of wearable essentials, the collection includes a host of unisex pieces, including T-shirts

Beyoncé finally unveiled the title and release date for her follow-up to 2016’s 'Lemonade' last week, and fans can expect to get their first taste tonight.

Fresh off his acquisition of the legendary Death Row Records last month, Snoop Dogg has teased fans with a picture of him and Dr. Dre in the studio.

South London’s veteran rapper Youngs Teflon has teamed up with Just Hype to unleash a collection that celebrates the very essence of streetwear and rap.

With Valentines Day fast approaching, lifestyle brand HYPE. has teamed up with Hello Kitty for a contemporary collection of street-style silhouettes. 

Shop this list of top, practical holiday gifts from Italian streetwear brand GCDS, including faux fur hats, sweaters, and more. Check out the collection here.