G Shock

G-Shock is a line of rugged digital and analog-digital watches produced by Casio, founded in 1983 and first introduced by engineer Kikuo Ibe. Designed to withstand shocks, vibrations, and water exposure, G-Shock watches are recognizable for their bulky, angular cases and multi-layered construction that enhances durability. The brand revolutionized shock-resistant watch technology, creating a new category of timepieces built for extreme conditions. G-Shock's became relevant in streetwear throughout the 2000s and 2010s due to their vibrant colorways and collaborations with major brands and individuals incuding BAPE, Undefeated, Action Bronson, Jae Tips, and more.

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Larry June.
Style

Larry June and G-SHOCK Team Up for Limited Edition Watch Inspired by Rapper's 1987 Corvette

From June's humble beginning of selling merch out of his car, to the healthy lifestyle focus of Midnight Organic, the collab embodies G-SHOCK's "Never Give Up" spirit.

Will Lavin4 hours ago
Four colorful cartoon figures with watch faces as heads, numbered 19 and 20, in blue, pink, orange, and green.
Style

NIGO® and G-SHOCK Drop Souvenir Collection Built Around Four Original Characters

GORO, ROCK, WANG-TENG, and DUNO are residents of the fictional "CASIO LAB," and the centerpiece of a new merch line that includes collectibles, apparel, and accessories.

Casio's G-SHOCK x Pokémon watch.
Style

Casio's New G-SHOCK x Pokémon Watch Brings 30 Pocket Monsters to Your Wrist

The watch giant has announced a full-sized G-SHOCK built in honor of the popular franchise's 30th anniversary.

Trey Alston28 days ago
Black Casio G-Shock watch with white accents, digital display, and Joshua Vides collaboration branding.
Style

Joshua Vides x G-SHOCK Watches: How to Buy

The designer's signature "Reality to Idea" concept transforms two iconic G-SHOCK models into wearable art, drops March 23 on Complex.

Complex Staff127 days ago
A G-Shock watch with a black and white patterned strap, placed between two branded boxes.
Style

Joshua Vides Brings His Signature Artistic Style to Limited-Edition G-SHOCK Watches

Per Vides, the collaboration took nearly two years to come to fruition.

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A beige and orange G-Shock watch rests on a gold ornament among snow, with a broken cookie and small golden beads nearby.
Style

Maison Kitsuné x G-Shock GA-2100 Watch: How to Buy

The collaboration, which blends Haussmann architecture with streetwear toughness, is available now on Complex.

Complex Staff218 days ago
G-Shock x Crocs Echo Wave
Sneakers

This G-Shock x Crocs Collab Comes with a Watch

Here's where to buy the G-Shock x Crocs Echo Wave collab.

Victor Deng437 days ago
Person holding a colorful checkered Louis Vuitton bag, wearing a matching patterned jacket and jeans.
Style

10 New Releases Worth Buying This Week: Kendrick Lamar Super Bowl Merch, le Fleur*, Corteiz & More

Find all the information you need to get your hands on this week's hottest new drops.

YJ Lee539 days ago
A group of people smiling, one holding a large golf ball with a face drawn on it. They're standing in front of a whimsical, castle-like structure.
Style

10 New Releases Worth Buying This Week: Malbon x Market, Arc’teryx, Denim Tears, and More

A re-issue of Tottenham Hotspur’s vintage kit by PONY, Miu Miu’s new Tyre sneaker, and J Balvin’s collab with G-Shock are featured on this week’s round up.

Shinnie Park546 days ago
A person in a blue jacket and bandana sits with arms crossed in a booth, next to a drink and an empty tray with a checkered paper.
Style

10 Releases Worth Buying This Week: MPT x Lil Yachty, FKA Twigs x On

2025 kicks off with a myriad of exciting new releases and collaborations worth your shopping money.

YJ Lee560 days ago
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Irak and Denim Tears Cotton Wreath
Style

Best Style Releases This Week: Denim Tears x IRAK, Supreme x Hardies, Telfar, and More

Denim Tears x IRAK, Supreme x Hardies, Telfar's last "Bag Security Program," and other great drops are highlighted in this weekly round-up of releases.

Lei Takanashi1136 days ago
Supreme Spring/Summer 2023
Style

Best Style Releases This Week: Supreme, Palace x Camber, and More

From the first drop of Supreme Spring/Summer 2023 to a collaboration between Palace and Camber, here is a complete guide to this week's best style releases.

Mike DeStefano1254 days ago
Palace x C.P. Company
Style

Best Style Releases This Week: Palace x C.P. Company, Bricks & Wood, Telfar x Eastpak, and More

From the Palace x C.P. Company collaboration to Brick & Wood's Fall/Winter 2022 collection, here is a detailed look at this week's best style releases.

Mike DeStefano1318 days ago

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