ERL

Since its founding in 2018 by designer Eli Russell Linnetz, ERL has cultivated a dedicated following by interpreting luxury through as California surf-inspired lens. The brand’s signature use of vivid color palettes and relaxed silhouettes captures a distinctive west coast vibe rooted in nostalgia. ERL’s collections consistently emphasize artisanal techniques and playful sophistication, drawing a community passionate about elevated casualwear. One of its biggest moments came when it guest designed the Spring 2023 collection for Kim Jones' Dior. ERL has also received notable co-signs from a range of celebrities including Justin Bieber, Kylie Jenner, Lil Yachty, and more.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

A person is wearing a colorful varsity jacket with the words "IMAGE IS NOTHING" and "This is Everything" on the back.
Style

10 New Releases Worth Buying This Week: Pendleton x Better With Age, Stone Island, and More

Merrell 1TRL x Dime Moc Speet Streaks, ERL’s holiday Swirl hoodie and more are featured on this week’s round up.

Shinnie Park602 days ago
Kendrick in a blue hoodie and cap reads a book. Bicycles pass by in the background.
Style

Kendrick Lamar Wears ERL Pin Belt for 'GNX' Cover, "Squabble Up" Video

ERL first included pin belts in its Spring 2022 collection.

Adidas x Wales Bonner Superstar
Style

10 New Releases Worth Buying This Week: Adidas x Wales Bonner, Mitchell & Ness x Waraire, and more

Adidas x Wales Bonner Superstars, ERL pre-spring ‘25, the hoodiest hoodie from GAP, and more featured in this week’s roundup.

Shinnie Park637 days ago
A person with long curly hair in a cream sweater on the left; another in sunglasses and casual wear sitting by a van on the right.
Style

Best Style Releases This Week: Lacoste x Le Fleur*, Supreme x Fox Racing, Marni x Dingyun Zhang, and More

This week's best style releases include collaborations like Lacoste x le FLEUR*, Supreme x Fox Racing, Marni x Dingyun Zhang, and more.

Lei Takanashi1017 days ago
A camo-patterned puffer jacket and a green Nike sneaker with a white swoosh are displayed side by side under "Complex Style Picks."
Style

Complex Style Picks: The 10 Best Finds from Bodega's Semi-Annual Sale

Great pieces from Stone Island, Undercover, Off-White, and Needles are currently deeply discounted for Bodega's semi-annual sale.

Lei Takanashi1064 days ago
Advertisement
A person wearing a vibrant outfit with a colorful jacket and hoodie on the left, and a similar colorful hoodie on the right.
Style

Complex Style Picks: Five Of Our Favorite Finds This Week

Our "Complex Style Picks" column this week includes a NYC-inspired Bode shirt, discounted ERL "Swirl" hoodies, and more.

Lei Takanashi1113 days ago
Dior x ERL Show in Venice Beach California
Style

Best Style Releases This Week: ERL x Dior, JJJJJound x BAPE, and More

From the ERL x Dior collection to the latest JJJJound x Bape collaboration, here is a detailed look at all of this week's best style releases.

Mike DeStefano1297 days ago
A look at the LVMH 2022 Prize ceremony stage
Style

2022 LVMH Prize for Young Fashion Designers Awarded to S.S. Daley

Also honored as part of the 2022 ceremony were Karl Lagerfeld Prize recipients Eli Russell Linnetz of ERL and Idris Balogun of Winnie New York.

Trace William Cowen1512 days ago
Dior x ERL Show in Venice Beach California
Style

Dior Cedes the Stage to Young Kanye West-Co-Signed Designer Eli Russell Linnetz

Dior's Spring 2023 collection gave the stage to the young Kanye West-co-signed designer Eli Russell Linnetz of ERL. Here's our review of the Venice Beach show.

Lei Takanashi1526 days ago
Kid Cudi attends CFDA Awards.
Style

Kid Cudi Rocks Custom Wedding Dress From ERL at 2021 CFDA Fashion Awards

The 'Man on the Moon III: The Chosen' artist, fresh off the release of his new feature-length documentary, once again delivered an unforgettable look.

Trace William Cowen1716 days ago
Advertisement
rocky
Style

Here's the Origin of the Antique Quilt ASAP Rocky Wore to the Met Gala

ASAP Rocky had one of the most memorable looks at this year’s Met Gala, with the 32-year-old artist sporting an antique quilt. Here's the origin of it.

Trace William Cowen1761 days ago
ERL Fall/Winter 2020 collection
Style

Best of Paris Fashion Week: Meet ERL, the New Brand You Should Know

Multi-hyphenate creative Eli Russell Linnetz, who's worked with Kanye West and Lady Gaga, talks about his new brand ERL and the Fall/Winter 2020 collection.

Complex2373 days ago

Stay ahead on Exclusives

Download the Complex App