Cole Bennett
Cole Bennett is a music video director and founder of Lyrical Lemonade, a multimedia platform launched in 2013 that spotlights hip-hop culture and emerging artists. His signature style features vibrant colors, rapid cuts, and inventive camera angles, which have propelled careers for artists like Juice WRLD, Lil Tecca, and Ski Mask the Slump God through standout video premieres. Bennett’s impact comes from his knack for discovering underground talent early and amplifying their presence through Lyrical Lemonade’s YouTube channel, which has become a hub for fresh hip-hop visuals. Fans return because his videos blend cinematic storytelling with dynamic editing, creating viral moments that influence hip-hop’s digital landscape and set visual trends.
Latest Stories
Lil Yachty's Go-To Director, AMD Visuals, Is Changing the Rap Music Video Game
Ari Mairena-Dannon speaks to Complex about his career, his favorite projects, and working with his idols.
Yeat and EsDeeKid Drop "Made It On Our Own" Single and Video
The new single off Yeat's upcoming 'A Dangerous Lyfe' arrives with a visual filmed inside Drake’s Toronto mansion, featuring cameos from Caleb Williams and Cole Bennett.
Brent Faiyaz Shares ‘Icon' Album, Drops Cole Bennett-Directed Video for "Wrong Faces"
The project was executive produced by Raphael Saadiq.
Lyrical Lemonade "All Is Yellow" Vinyl: How to Buy
Lyrical Lemonade's debut studio album compilation is available on limited edition yellow vinyl on Complex.
Cole Bennett Doesn't Regret Turning Down $30 Million for Lyrical Lemonade: 'It Would Have Been Ugly'
"I think I wouldn’t have known what to do.”
Justin Bieber Joins Wife Hailey and Son Jack Blues in Sun-Soaked "Yukon" Video
Bieber surprise-dropped the visual for the fan-favorite track, just as he did with the album it came from, 'Swag.'
Tyler, the Creator, Rosalía, Cole Bennett and More Tapped For Instagram's 'ANYWAY' Initiatives
The social media platform is also introducing new product features to boost creativity.
Chief Keef’s Life to Be Examined in Upcoming Documentary From Cole Bennett
The film will be produced in partnership with Kenya Barris' Khalabo Ink Society.
Watch Eminem's "Doomsday 2" Video Featuring Cameos From Big Sean, JID, Denzel Curry, and More (UPDATED)
Eminem once again takes aim at Benzino on the track.
Eminem Calls Benzino’s Neck ‘Opposite of Giraffe’ and Mentions Daughter Coi Leray on "Doomsday Pt. 2”
The track appears on Cole Bennett's new Lyrical Lemonade compilation album 'All Is Yellow.'
Cole Bennett Shares Lyrical Lemonade Album 'All Is Yellow' f/ Kid Cudi, Eminem, Lil Yachty, Latto, Juice WRLD, and Tons More
Cole Bennett's Lyrical Lemonade pulled out all the stops for the 14-track effort.
Cole Bennett Breaks Down How His Drake Video Came Together: ‘I Hope That We Can Do More’
The 'Lyrical Lemonade' founder spoke to Complex about how he made his first video for Drizzy this year with "Another Late Night."
Cole Bennett Is About to Start a New Chapter. But First, He’s Doing the Unprecedented
Cole Bennett is breaking new ground with his Lyrical Lemonade album 'All Is Yellow.' He tells Complex about the album and talks about recent videos with Lil Yachty, Ken Carson, Justin Bieber, and more.
Jack Harlow and Dave Link For Lyrical Lemonade's "Stop Giving Me Advice"
It's the latest single taken from Lyrical Lemonade's debut compilation album.
Drake Drops First-Ever Cole Bennett-Directed Music Video "Another Late Night" Featuring Lil Yachty
It's the second video for a song from 'For All the Dogs,' which finally arrived on Friday.
Cole Bennett Speaks on First Music Video Collaboration With Drake
The Lyrical Lemonade founder claimed he was supposed to shoot the video for "Search & Rescue" as well.
Kid Cudi Joins Lil Durk for New Lyrical Lemonade Collab "Guitar in My Room"
The song is the second to be released off the upcoming Lyrical Lemonade comp.
Yeat Drops New Single and Video "Bigger Thën Everything"
Yeat's gearing up to release <i>LyfëStyle</i>, his second full-length project of 2023.