Tyshawn Jones stars in a new campaign for Louis Vuitton’s Pre-Fall 2026 Menswear Collection, marking a noteworthy first for the New York-born skateboarder.
In the photos, shot by Oliver Hadlee Pearch, Jones, an official “friend of the house,” models pieces from the collection in Central Park. He’s joined by other models, who each showcase select pieces in a decidedly New York environment, all under the purview of Pharrell Williams, who currently serves as men’s creative director for LV.
Below, get a closer look at Jones and company in the just-released campaign images. Following the first drop of Louis Vuitton’s Men’s Pre-Fall 2026 collection in April, a second release is slated for May 21.
Back in March, Jones spoke about his Louis Vuitton association in an interview with Complex News.
“I try to, like, push it into a different level and get people to appreciate it who don’t understand skateboarding. … If the sport gets bigger, then it only helps everybody,” he said when asked about bringing the world of skateboarding into the upper echelons of luxury.
It’s been a little over a year since Jones was first announced by the LV team as an official “friend of the house.” In a press release issued at the time, Jones was praised as “a prominent figure” in the skateboarding community who has “made an indelible mark on the sport with his exceptional talent, dedication, and unique sense of style.”
Per LV reps, Pharrell has “long admired” Jones for his contributions to skateboarding and streetwear, making the invitation an ideal fit.
