Professional skateboarder Tyshawn Jones has joined Louis Vuitton as a "Friend of the House."
The 26-year-old, who was invited to the Louis Vuitton Men’s Fall-Winter 2025 by LV creative director Pharrell Williams, widens the creative scope that the luxury fashion brand appeals to in "fostering a strong menswear community," per a press release.
Campaign photos show Jones wearing neutral and brown LV pieces, one shot even showing him skateboarding over three monogrammed suitcases.
Born in Manhattan, Jones won Thrasher Magazine's Skater of the Year Award in 2018 and 2022, owns skateboard apparel company King Skateboards, and appeared in Kendrick Lamar's "N95" music video.
"Tyshawn not only embodies the House’s values of excellence, creativity and craft, but also represents a commitment to authenticity, seamlessly blending his skateboarding passion with a strong sense of personal style," reads press materials.
