The NFL and Lululemon have teamed up for a new collection featuring apparel for fans of all 32 teams in the league.
The new collection launches Oct. 28 and stands as Lululemon’s inaugural move into the licensed sports universe, aiming to give fans what’s billed as an “elevated take” on sports apparel.
Signature team logos and more are featured on key pieces that should be familiar to those already initiated into the Lululemon lifestyle, with the collection itself marking the latest product drop between the brand and Fanatics. Previously, Lululemon and Fanatics released an NHL apparel collection.
Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho star in the Welcome to the Fam Club campaign. Featured in official campaign images seen below are the family members behind the star athletes, rightfully celebrating their constant behind-the-scenes love and support.
Below, get a closer look at select pieces from the new collection. Pieces will be able via the NFL Shop starting Oct. 28. Fans will also have a chance to add pieces to their collection by hitting up team retail locations, both online and at stadium stores.
The latest product drop between Lululemon and Fanatics follows other high-profile announcements from the latter in recent weeks, including an NBA season partnership with Megan Thee Stallion and the rollout of the Fanatics ONE Icon Series. Earlier this month, it was revealed that Fanatics Fest NYC would be significantly expanding for its 2026 edition.
The festival kicks off on July 16. See here for a breakdown of what we know so far.
