The FIFA World Cup is again getting the Louis Vuitton treatment for its 2026 edition.
This week, LV and company unveiled a bespoke Trophy Trunk, which will make its inaugural appearance on the pitch during the World Cup final. Per press notes, we can expect to see it being brought onto the filed by LV ambassadors and an as-yet-unspecified “FIFA legend.”
In a statement shared with Complex, Pietro Beccari, LV’s CEO and chairman, pointed to a “shared belief” as being at the center of the French luxury house’s status as the official supplier and branded licensee at this year’s World Cup.
"For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport's power to inspire and bring people together,” Beccari said. “We are thrilled to continue this partnership for the FIFA World Cup 2026. At its heart stands the world's most coveted trophy — a symbol of dedication, collective ambition, and the ultimate celebration of victory. For this new edition, the Louis Vuitton Trophy Trunk continues this legacy, accompanying the iconic moment when football’s greatest achievement is celebrated and history is made.”
The Trophy Trunk, naturally, is emblazoned with LV’s monogram canvas, with a giant “V” stretched across its two front panels as a nod to both “victory” and, of course, “Vuitton.” The piece also boasts leather trim, gold-plated brass corner protectors, light beige leather interior lining, and an LV x FIFA collaborative patch on the lid.
To further ring in this special moment, LV is also introducing a limited-edition run of three trunks, each inspired by the FIFA World Cup Trophy Trunk.
Adding to the magic later this month is the Chris Martin-curated FIFA World Cup 2026 Final Halftime Show at New York New Jersey Stadium. Justin Bieber, as previously rumored, has been confirmed to be on the lineup, joining fellow headliners including Madonna, Shakira, and BTS.
