The FIFA World Cup 2026 is officially underway. Co-hosted by Canada, the United States and Mexico, the tournament marks a historic moment for the sport: the first FIFA World Cup to feature 48 national teams instead of the traditional 32, with matches played across 16 host cities throughout North America before the final lands in New Jersey on July 19.
And with soccer fever sweeping across Canada, Tequila Don Julio is marking the moment with a bottle designed for the kind of celebrations that define sports history.
Ahead of FIFA World Cup 2026, the luxury tequila brand unveiled a limited-edition version of its iconic Tequila Don Julio 1942 bottle, reimagined in shimmering metallic gold and inspired by the unmistakable silhouette of the FIFA World Cup Trophy itself. The release transforms an iconic nightlife and cultural bottle into a collectible that feels like a perfect celebration of the biggest sporting event—especially for Canadians preparing to witness FIFA World Cup matches on home soil for the first time in history.
By echoing the spirit of the FIFA World Cup Official Trophy, the limited-edition Made to Be Raised bottle turns celebration itself into part of the experience. Whether it is opened after a dramatic stoppage-time winner, brought out during a packed watch party, or saved unopened as a collector’s item to commemorate the tournament, the design taps directly into every celebration surrounding FIFA World Cup 2026.
Notably, this marks one of the select times that the iconic Tequila Don Julio 1942 bottle has ever been reimagined in a bold new palette. Alongside its luminous gold exterior, the bottle features a striking malachite-green closure intended to honour the latest edition of the global tournament while adding an elevated, trophy-like finish to the design.
The artwork design may be new, but inside the bottle, tequila aficionados will find the familiar smooth taste they love in Tequila Don Julio 1942. Crafted from 100 percent Blue Weber agave and aged for a minimum of two and a half years in American white oak barrels, Tequila Don Julio 1942 is known for its smooth, layered profile featuring notes of roasted agave, caramel, vanilla and warm oak. As expected, this release maintains the gold standard of craftsmanship established by Don Julio González began his tequila making journey in 1942 at the age of 17, securing a loan from a local businessman to open his La Primavera distillery in the highlands of Jalisco, Mexico.
Widely recognized as one of tequila’s great innovators, González helped revolutionize the category by prioritizing quality and pioneering aging techniques that exceeded industry standards at the time.
Now, more than 80 years later, the brand continues to position itself at the intersection of luxury, culture and celebration. And few moments are bigger than the FIFA World Cup 2026 arriving in North America!
Whether you are watching from a packed downtown viewing party, celebrating your favourite team’s victory with friends, or simply looking for the ultimate collector’s item tied to FIFA World Cup 2026, the limited edition Don Julio 1942 bottle is designed to feel like part of the occasion itself. Or, as Thierry Henry— retired two-time FIFA World Player of the Year and a Don Julio brand ambassador—might put it: some moments are made to be raised.
The limited-edition Tequila Don Julio 1942 FIFA World Cup 2026TM bottle is available now at participating LCBO locations across Canada for a suggested retail price of $349.95 CAD for a 750ml bottle. Quantities are limited. Please enjoy responsibly.
