Balenciaga Enlists Bella Hadid and More for New Fall 2022 Campaign

For its new Fall 2022 campaign, Balenciaga has enlisted the unique photographic stylings of artist Nadia Lee Cohen.

Bella Hadid stars in the first entry in the multi-part campaign series. Joining her in the ’90s-inspired effort’s cast are Aya Nakamura, Kit Butler, Zuo Chen, Abdou Diop, Inti Wang, and Lina Zhang.

Get a closer look at the new campaign, featuring models interacting with Balenciaga jewelry and bags (and much more), below.

Back in February, Balenciaga rolled out a campaign from Stef Mitchell starring Kim Kardashian, who modeled a number of pieces including the Le Cagole Shoulder Bag and the Hourglass Coat. Also featured in that campaign were Isabelle Huppert, Marie Agnès Diene, and Tommy Blue.

Meanwhile, Balenciaga’s Adidas collaboration and a global drop from the “creative exploration” known as Yeezy Gap Engineered by Balenciaga were both named by Complex as two of the best style releases of their respective release week.