Puma has once again partnered with Rhuigi Villaseñor for a new capsule that pays homage to New York City and its five boroughs.
Though Villaseñor is based in Los Angeles, he found inspiration in NYC, “a cultural nucleus where music and style have been forged for decades,” according to a release. The capsule includes a faux-leather down jacket, which is emblazoned with collegiate-style appliques and patches, and the Puma Suede shoe, which has been reworked with premium black leather.
The campaign taps New Yorkers to model the clothing. Liv is an artist who can also dribble two balls at once, Yang Xiao Di is a Chinese juggling master who has performed with Big Apple Circus and the National Circus Project, and Jared Crawford is a bucket drummer, industrial percussionist, and composer.
The Puma x Rhuigi capsule will be available to purchase on Dec. 17 on Puma.com and in Puma stores. Check out images of the capsule below.
Related Stories
Watch June Ambrose Discuss Influence on Hip-Hop and Fashion in ForeverPUMA Episode
Puma has shared its latest video on the brand's creative director, June Ambrose, she discusses her childhood, and her influence and impact on fashion.
Lauren London on New L.A. Love Story Puma Collection, Honoring Nipsey Hussle, and Working With Hype Williams
Complex chatted with London ahead of the release and she talked about her partnership with Puma, how her personal style inspired the new collection and more.
Exclusive: Dapper Dan on Why He's Collaborating With Puma
Dapper Dan speaks on his looks for Puma's "Futrograde" presentation, how he is supporting a younger generation of designers, his Puma Forever campaign, and more
