Italian fashion brand Moschino just launched its new Spring/Summer 2017 collection and it takes its theme directly from the prescription bottle, featuring images of medicinal packaging and instructional inserts of over-the-counter medication over all of its new pieces.
Each item prescribes a new kind of colorful fashion statement while playing up the "capsule" part of the capsule collection with a long line of drug and medicine graphics featuring typical drug packaging phrases like "shake well," "warning," and "before taking medicine check with your pharmacist." Items include T-shirts, dresses, knitwear, and overalls while classic bottles have been transformed into iPhone covers. One shirt even takes on the well-known anti-drug "Just Say No" campaign that was popularized by former first lady, Nancy Reagan, and flips it into "Just Say Moschi-NO."
The entire capsule collection is available for purchase right now on the brand's website and at Moschino's main boutiques in Milan, Rome, London, Paris, New York, and Los Angeles. Check out some of the designs below or get a full glimpse at the entire collection by watching the capsule collection fashion show featuring Gigi Hadid, Bella Hadid, and more right here.
Related Stories
Moschino Sales Have Gone Through the Roof Since Jeremy Scott Took Over
Jeremy Scott is raking in the cash for Moschino.
Coca Cola Fashion Bottles by Versace, Missoni, Moschino and More
Coca Cola's tribute to fashion.
Gigi Hadid Puts 'Idiot' Attacker in His Place Following Bizarre Encounter in Milan
Gigi Hadid was attacked by an alleged "internet prankster" in Milan and her response was perfect.
