Style

New Marc Jacobs Campaign Features Cardi B, Lil Uzi Vert, and Kai Cenat, Plus Charli XCX's "360"

Also featured in the ad are Irina Shayk, Clairo, Alex Consani, and Gabbriette.

Marc Jacobs' cast of Fall 2024 includes several heavyweights.

The lauded brand took to Instagram on Thursday to share its latest campaign ad, which boasts appearances from Cardi B, Lil Uzi Vert, Kai Cenat, Irina Shayk, Clairo, Alex Consani, and Gabbriette.

Shot by filmmaker Harmony Korine, the clip sees the celebrities giving their definitions of Marc Jacobs, soundtracked to Charli XCX’s Brat album cut “360.”

Cenat describes the brand as “fun,” while Uzi says Marc Jacobs is “love,” and Cardi calls the company “marvelous,” later adding, “abso-fucking-lutely,” before letting off her trademark laugh.

Campaign shots show the Bronx rapper carrying the Leather Tote Bag in red and Mini Dual Bag in black, and wearing the Zebra Brushed Coat and Zebra Glossy Sequin Dress.

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