Meghan Markle has added a new role to her growing post-royal business portfolio: investor and partner in OneOff, an AI-powered fashion platform that allows users to shop the exact outfits she wears in real time.
The announcement, which was made by People, arrived as Meghan Markle and Prince Harry kicked off their Australia visit in Melbourne, where the Duchess of Sussex’s wardrobe quickly became part of the story.
Within hours of the couple’s appearance at the Royal Children’s Hospital, Meghan’s outfit had been uploaded to her newly launched OneOff page, complete with links, prices, and designer information.
The platform breaks down each look piece by piece, turning Markle’s public appearances into instantly shoppable edits. Her first Australian entry featured a black Priscilla Dress by Australian label Karen Gee RTW, paired with earrings from Real Fine Studio and Christian Dior heels.
OneOff users can click through each item, see where it came from, and purchase it directly.
The partnership reflects a larger strategy behind Markle’s fashion choices, particularly during the couple’s return to Australia. The trip marks Markle and Harry’s first visit to the country since 2018, when they arrived as working royals and announced that they were expecting their first child, Prince Archie.
This time, they traveled independently, with Harry speaking at a workplace mental health summit in Melbourne and Markle appearing on a podcast at a retreat in Sydney.
Fashion has also become a more visible part of Markle’s public identity in recent years. In her Netflix series With Love, Meghan, the Duchess of Sussex described her approach as “high-low,” mixing luxury labels with more accessible brands.
During one episode, she told guest Mindy Kaling that she enjoys pairing “something high and something low” rather than dressing entirely in designer pieces.
That philosophy appears throughout her OneOff page. Alongside luxury labels, the site features more affordable brands Meghan has worn in the past, such as Zara and Jenni Kayne.
In a statement announcing the partnership, OneOff said Markle joined the company to use her visibility to support designers she admires, especially smaller brands that might otherwise go unnoticed.
