VERDY is bringing his signature street-driven visual language into the museum space.
The Osaka-born graphic artist will debut his first-ever solo museum exhibition, I Believe in Me, at the LOTTE Museum of Art, running from April 24 through July 19, 2026. The show marks a major milestone for the artist, whose work has long existed at the intersection of fashion, music, and youth culture.
The exhibition explores how VERDY’s distinct aesthetic—rooted in punk, skateboarding, and Japan’s ’90s Urahara scene—translates into a gallery setting. Known for creating widely recognized projects like Girls Don’t Cry and Wasted Youth, VERDY has built a visual identity that has resonated across generations and industries.
Over the years, he’s expanded that influence through collaborations with names like Takashi Murakami and global brands including Nike, Kenzo, and Budweiser, as well as art direction work for BLACKPINK’s world tour.
I Believe in Me brings that universe into a new dimension. The exhibition will feature more than 250 works, including over 100 crayon drawings, 24 large-scale sculptures, and neon installations. Together, they trace the evolution of VERDY’s characters and typography from flat graphic design into immersive, physical forms.
The show is divided into four sections, each highlighting a different aspect of his practice. One section centers on Vick, a recurring character that blends a panda and rabbit, exploring how VERDY translates emotion into visual form. Another focuses on the expansion of his characters into large-scale sculptural works, including Visty, a figure created during the pandemic.
Typography also plays a central role. Phrases like “Girls Don’t Cry” and “Wasted Youth,” which began as personal expressions, are reimagined as spatial installations, emphasizing their weight as cultural symbols.
The final section recreates VERDY’s Tokyo studio, offering a behind-the-scenes look at his creative process through objects, collaborations, and personal artifacts.
More than just a retrospective, I Believe in Me positions VERDY as an artist pushing graphic design beyond its traditional boundaries—turning it into a fully immersive, sensory experience within the museum space.
