Chanel is getting ready to blend luxury and tech with its latest offering (and some help from Lily-Rose Depp).
The luxury brand is easing into the tech space with its Première Sound Watch, a quartz watch with an 18k gold-coated woven steel chain that can be worn as an oversized necklace. It also includes a pair of wired earbuds that Chanel says provide “high-quality sound” and can be worn separately from the watch.
The luxury brand tapped Lily-Rose Depp to model the new watch for its campaign, who was one of the celebs to help bring wired headphones back into fashion, as noted by Vogue and fervently documented by the wireditgirls Instagram account.
Based on Highsnobiety’s unboxing video of the set, Chanel’s earbuds appear to come with a 3.5mm plug and separate adaptors for devices that use USB-C and Apple’s Lightning jack.
Additional details about the piece, including a street date or retail price, are not available yet.
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