Roc Nation Sports International (RNSI) and Chelsea Football Club have connected to heighten the FC’s presence in the United States.
Announced on Thursday (May 14), the partnership will focus on the FC’s efforts to boost engagement across American culture, including football and entertainment. In accelerating growth and expanding fan engagement in the U.S., the partnership strategy plans to center musical, influencer and sports-led storytelling.
To celebrate the new partnership, which comes 13 years after Roc Nation Sports was developed in the U.S., Chelsea fans will have the opportunity to score a limited-edition Roc Nation CFC shirt signed by DJ Khaled.
“This partnership represents a major step forward in how we connect with our fans in the United States,” stated Scott Fenton, Brand Director for Chelsea Football Club. “By leaning into culture, music, and creativity, we are building deeper, more authentic relationships with a new generation of supporters who see football as a lifestyle.”
Michael Yormark, President of Roc Nation Sports International, added that “football has never been more culturally influential in the US.”
“Our ambition is to help Chelsea show up in the moments, platforms, and conversations that truly matter to the modern fan. We are proud to partner with a club that shares our ethos of being different and pushing boundaries,” he continued.
In pushing football beyond the field, Chelsea and Roc Nation Sports International will soon launch campaigns and activations to posture the club as a distinguished and world-renowned lifestyle brand.
