Sports

First Fanatics Flag Football Classic Crosses Over 300 Million Views

The event was aired on Fox's broadcast and social channels along with the official Fanatics social media accounts.

LOS ANGELES, CA - MARCH 21: Founders quarterback Tom Brady (12) throws a pass during the Fanatics Flag Football Classic on March 21, 2026, at BMO Stadium in Los Angeles, CA.
Jevone Moore/Icon Sportswire via Getty Images

The inaugural Fanatics Flag Football Classic brought in huge viewership numbers.

Following the event’s live airing last Saturday (March 21), on Wednesday (March 25), it was posted on the official Instagram account of Fanatics that the flag football classic reached 300 million views. During the event, hosted at BMO Stadium in Los Angeles Team USA, Team USA, coached by Jorge Cascudo, beat Wildcats FFC, led by NFL quarterbacks Jayden Daniels and Joe Burrow.

Hosted by Kevin Hart and Druski, the game was broadcast live on Fox Sports, Fox One and Tubi. Streamers like IShowSpeed, Marlon, Tota, and Jay Cinco were also in attendance.

“Moments like this remind me why I love this game,” Brady wrote in a social media post. “The Fanatics Flag Football Classic was everything I hoped it would be and then some. The passion on that field made it clear that flag football has arrived at a whole new level.”

Fanatics’ inaugural flag football classic proceeds the brand’s upcoming four-day Fanatics Fest, which returns to New York City in July. The third annual festival will include athletes such as Brady, Rob Gronkowski, James Harden, Jey Uso, Rhea Ripley, Liv Morgan, and more.

“We can’t wait to build on an incredibly successful 2025 event, which included a complete sellout of our Saturday program, and make the third year of Fanatics Fest our biggest and best yet,” Lance Fensterman, Fanatics Events CEO, previously said about the competitive sporting event.

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