Horse racing has long been associated with deep-pocketed investors and exclusive circles, but Run Fast Racing is betting on a different future. The celebrity-backed ownership group, supported by music stars including Rauw Alejandro, Lil Wayne, and Lil Yachty, is expanding its mission to make racehorse ownership accessible through a subscription-based model that lets everyday fans buy into a stable of Thoroughbreds at a fraction of the traditional cost.
Founded by entertainment executive Adam Kluger, Run Fast Racing combines horse ownership, technology, and celebrity culture into a single platform. Through the company's app, subscribers pay roughly $100 per month to become fractional owners in the group's racing stable. Members can follow their horses in real time, receive race updates, participate in select ownership-related decisions, and share in purse earnings when horses win. The model also includes access to exclusive race-day experiences, including owner-area privileges and special events.
While fractional ownership models have gained traction in other industries, horse racing has remained largely out of reach for younger audiences. Run Fast Racing aims to change that by connecting the sport with artists and entertainers who bring their own fan bases into the fold.
For Rauw Alejandro, the connection is especially personal. According to Kluger, the Puerto Rican superstar spent weekends at racetracks with his grandfather growing up, giving him a longstanding appreciation for the sport.
Kluger told the Times-Union that the idea was born from a desire to challenge outdated perceptions about horse racing and introduce it to a broader audience. “It’s fantastic, it’s steeped in tradition and it’s beautiful,” he said while discussing the sport's appeal.
He also explained why the company sought celebrities who wouldn't typically be associated with racing, noting that Yachty became hooked after attending his first race and that Wayne's passion for wagering helped him quickly understand the industry.
The company's growing profile recently received a major boost through its ownership stake in Vitruvian Man, a Belmont Stakes entrant trained by Doug O'Neill.
