Jason Kelce and Gennings Dunker aren't teammates on the football field, but they're joining forces this summer through a new campaign for Garage Beer.
The beer company co-owned by Jason and his brother, Travis Kelce, has announced that Dunker, one of the most talked-about rookies in the Pittsburgh Steelers' offseason program, is partnering with the brand for its new "American Summer" campaign. Per USA Today, the promotion centers around the giveaway of a restored 1996 Ford Bronco and marks the latest expansion of Garage Beer’s athlete-driven marketing strategy.
The campaign also includes a collaboration with Utz Cheese Balls, bringing another Pennsylvania connection into the mix. Garage Beer said Dunker will help promote the giveaway, with the official launch video scheduled to debut on June 12.
In promotional materials announcing the campaign, the company leaned into Dunker's all-American image. "All-American Tackle Gennings Dunker wanted to let you know that the ultimate, All-American vehicle could be yours this summer," Garage Beer said in a statement announcing the promotion. The company added that participants can enter to win the two-tone gold-and-green Bronco through its website.
The partnership arrives as Dunker's profile continues to grow among Steelers fans. The rookie offensive lineman has drawn attention during organized team activities and minicamp sessions, and earlier this offseason went viral after discussing the massive diet required to maintain his playing weight.
For Garage Beer, the Dunker deal is the latest step in a busy year of marketing initiatives. The company recently made its Super Bowl debut with a regional commercial starring Jason Kelce and former Eagles teammate Beau Allen.
Framed as a playful nod to Budweiser's famous Clydesdale commercials, the ad featured farm work, stable chores, and a memorable scene involving Kelce and horse manure.
More recently, the company launched Garage Labs, a six-week social media series that casts Kelce as a self-appointed beer scientist conducting increasingly absurd experiments. The campaign was designed to extend the brand's reach beyond traditional advertising and into weekly digital content.
