Fall is here, which means two things: leaves are piling up and football is dominating screens everywhere.
And while Travis Kelce continues to grab headlines on and off the field—yes, Swifties are keeping tabs—he and his brother, Jason, are also putting energy into their side hustle: Garage Beer.
Their latest move? The CanHeld Rake, a gadget designed for anyone who wants to tackle leaf season without letting go of their drink.
The concept is as ridiculous as it is genius: a rake with a built-in beer holder. According to the brand, it’s “the world’s first rake with a built-in beer holder,” created to let people multitask the two classic fall activities—yard work and drinking. The promo clip sums it up in a line that sounds tailor-made for the season: “It rakes. It holds. It drinks. Just like you.”
According to advertising industry outlet, Muse by Clios, the launch video, directed by Jordan Phoenix with creative direction from Garage Beer’s Chief Creative Officer Corey Smale, plays like a spoof commercial. Exaggerated facial expressions, oversized leaf piles, and plenty of sight gags push the rake’s simple function into comedy territory.
But behind the humor, Smale said the shoot had its challenges. “It was pretty hilarious filming because it’s been high ’80s in STL and the Midwest,” he explained. “We legit had to shake some trees and get some prop leaves to make it come to life and look the way it did.”
While the fandom of Travis’s boo, Taylor Swift, enjoys their pumpkin spice lattes as the weather cools down, the men in their lives might just be tempted to grab a CanHeld Rake instead.
Garage Beer has grown quickly across the country, known for its crisp, uncomplicated, and unapologetically straightforward beers. Available in both Classic and Lime, the light lager comes in at 4% ABV with just 95 calories and 3 grams of carbs, which is perfect for the gym bros watching their macros.