Sneakers

Nike's New Air Max 1 Release Requires You to Play a Video Game

Here's how to buy the 'Adventure' Nike Air Max 1 Low Poly.

Nike Air Max 1 Low Poly 'Adventure'
Via Nike

After debuting the "Low Poly" style with the help of Kai Cenat in October, Nike has unveiled the next release for its pixelated Air Max 1 via this "Adventure" colorway, shown here.

In the spirit of the retro gaming design, the Swoosh has confirmed that fans will need to play a video game called Max’s Lab: Last Adventure to purchase this upcoming Air Max 1. Nike hints that this colorway is inspired by the classic Tomb Raider video game, but there's no official branding from the game on the shoe.

Over the next few days, Nike will drop hints on social media and the SNKRS app for fans coinciding with the three-word puzzle. Once solved, fans can get access to a special game going live at Swoosh.Nike on Feb. 24 at 1 p.m. ET and a chance to purchase the aforementioned sneaker.

Those who complete the virtual quest will have a chance to buy the "Adventure" Air Max 1 on SNKRS for $150.

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