Nike has unveiled its first-ever pre-order sneaker with the help of popular streamer and brand ambassador, Kai Cenat.
The brand's dotSwoosh program shared a series of videos and photos of Cenat in his streaming room yesterday, with him revealing the "Low Poly" Air Max 1. The sneaker is essentially a new version of the "University Red" Air Max 1 colorway, but the entirety of the silhouette features a pixelated design throughout. According to Nike, the style references the aesthetic of retro gaming dating back to the '90s and early 2000s.
Nike and Cenat announced their partnership in February, making him the first streamer to partner with the Swoosh.
Fans will be able to pre-order the 'Low Poly' Nike Air Max 1 starting on Oct. 8 at 12 p.m. ET at Swoosh.Nike. The sneaker will be available in sizes 3.5 to 18 and retails for $150. Nike has also confirmed that the shoe will be shipped around 120 days after the order is placed.