New Balance has landed one of the top prospects in next year's NBA Draft, with the brand announcing the signing of Cooper Flagg.
By many accounts, Flagg is projected to be the first overall pick in the upcoming 2025 NBA Draft. Not only was Flagg recently crowned the Gatorade National Player of the Year and Naismith Player of the Year, but he was also selected to be part of the 2024 Team USA Select Team and was the only college player with that honor. Flagg is also scheduled to make his highly anticipated debut as a Duke Blue Devil on Nov. 4, when his collegiate squad takes on Maine.
"I grew up wearing New Balance, and I appreciate their authentic connection to my community. The focus and growth of the brand in basketball and our shared values and history drew me in. From day one, it was clear that this would be a family-like partnership. I’m so excited to join this family and help them grow the category with young athletes," Cooper Flagg said.
In addition to being featured in New Balance campaigns, Flagg will also be part of upcoming community initiatives focusing on giving back to younger athletes.