A touch of Sydney Sweeney’s actual bathwater is included in the formula behind Dr. Squatch’s new Bathwater Bliss bar soap.
Indeed, the aforementioned sentence is not mere hyperbole, as the brand is making just 5,000 bars of Bathwater Bliss. Starting today, in fact, prospective Bathwater Bliss owners can throw their name in the proverbial hat as part of a giveaway (through June 5) in which 100 participants will ultimately be selected to take home a free bar of soap.
General on-sale for the soap, meanwhile, is slated for June 6. The listed price is $8, plus shipping costs.
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney, soon set to be seen in Echo Valley and The Housemaid, said of her Dr. Squatch collaboration, which notably follows her appearance in an ad for the brand last October. “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love. Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”
The alleged “touch of” Sweeney's bathwater is joined in the Bathwater Bliss formula by exfoliating sand and pine bark extract, with the soap-makers promising a “deep” and “invigorating” cleaning experience for those who end up using the headlines-ready product.
Also on the horizon for Sweeney are new episodes of Euphoria and a starring turn as former pro boxer Christy Martin in David Michôd’s much-anticipated biopic about the fighter, co-produced by Sweeney’s own Fifty-Fifty Films.
The Dr. Squatch team, meanwhile, is no stranger to antics of this variety. In June of last year, for example, the brand enlisted Nick Cannon for a testicle valuation campaign .
