Thirty-eight years after its initial release, Prince’s Sign O’ The Times is getting an IMAX upgrade.
The concert film will be shown in IMAX theaters worldwide during a special limited release beginning Aug. 28, 2025. The epic film experience was directed by Prince and originally released in 1987.
“Sign O’ The Times was always ahead of its time. Now, fans can experience it in a format worthy of Prince’s brilliance,” said an IMAX representative to BET.
According to the film’s official IMAX site, the film is “celebrated for capturing the artist at his creative peak.” Sign O’ The Times blends concert footage and storytelling, along with powerful visuals and sound.
The film features some of the artist’s most beloved tracks, including “If I Was Your Girlfriend,” “Sign O’ The Times,” and “U Got The Look.” Runtime is around one and a half hours.
The entertainer’s engineer Susan Rogers, discussed the creation of this epic album in a 2021 interview with Wax Poetics. She shared details of how important this project was to Prince.
“At one point, the album that became Sign O’ The Times was a three-record set. While in discussions with Warner Bros., his record label at the time, they were absolutely unwilling to release a three-record set, because it would’ve been too expensive to manufacture and the profit margin wouldn’t have been as high. I can say from personal observation that Prince was unhappy about that decision.”
She added that it was a “pleasure and privilege” to work with the music superstar. Rogers had “no preconception of how history would view him. I thought he was great, but I came in thinking he was great.”
Prince died on April 21, 2016, at the age of 57. The cause of death was officially called a fentanyl overdose at his Paisley Park recording studio and home in Minnesota.