Pop Culture

A Swiftie Influencer Says She Makes Up to $10,000 Per Post

Levin has over 600k followers, including Donna Kelce.

American singer and songwriter Taylor Swift performs on stage as part of her Eras Tour in Lisbon on May 24, 2024.
Photo by ANDRE DIAS NOBRE / AFP via Getty Images

Olivia Levin, a 26-year-old influencer who posts Taylor Swift content, has recently revealed how much she’s making on social media. When speaking with the New York Post on April 18, she explained the amount she makes varies per post. “It ranges,” she said. “Sometimes it’s $1,000, but sometimes it’s like $10,000.”

Levin has 630,000 followers on her Instagram, including Donna Kelce, Swift’s future mother-in-law. Levin posts fan sightings of Swift and memes about the star, along with updates about her own life. She revealed that she started focusing on this type of content after she got laid off from her job in book publishing in 2023. “At a certain point, I stopped looking for 9-to-5 jobs because I met my brand partnerships agent who started getting me brand deals,she said.

Levin even helped fellow fans during The Eras Tour, so they would avoid being scammed. “People who had extra tickets or couldn’t make it any more would message me,” she explained. “I would verify the tickets and post them and help them transfer it to another fan at face value.”

Levin has even come out with a book about her love of the singer, The Story of Us: How the Taylor Swift Fandom Changed Our Lives, which was released on April 14. Amazon described it as “a heartfelt journey through Swiftie history, capturing the evolution of a fandom that has stood the test of time. Told through the lens of personal experiences, this book chronicles the rise of a fandom that has remained fiercely loyal through every era.”

On her Instagram post promoting the book, Levin said, “Just like our story, the cover is a little fairytale of its own, filled with hidden easter eggs—proof of the world we’ve built together, with a secret language only we understand.”

She also thanked Swift, saying, “Thank you for giving us the soundtrack to our lives, a safe place for our feelings to live, and a community to belong to. Thank you for caring so deeply and for sharing your heart, your courage, and your spark. None of this—this book, this journey, this family—would exist without you.”

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