A new report released by Nielsen on Star Wars Day is putting hard numbers behind the franchise’s staying power. According to the study, U.S. audiences spent more than 33 billion minutes watching Star Wars content across streaming and linear television in 2025, with streaming making up the majority of that total.
The data highlights just how deeply embedded the franchise remains in everyday viewing habits. Disney+ continues to serve as the primary hub for Star Wars programming, offering both legacy films and original series that drive repeat engagement. Nielsen’s breakdown shows that feature films accounted for the largest share of total watch time, followed by live-action series, while animated content also carved out a significant portion of overall viewing.
Within that massive total, individual titles played a key role in shaping viewing trends. Star Wars: A New Hope led all films in minutes watched last year, followed by The Phantom Menace and Rogue One: A Star Wars Story.
On the TV side, Andor emerged as the most-watched live-action series, generating 7.4 billion minutes viewed in 2025 alone. Nielsen noted that the show’s final season helped keep it in the company’s Original Top 10 rankings for six consecutive weeks.
“Epic stories and epic viewing” defined the franchise’s performance, according to the report, which also emphasized the flexibility of modern streaming. “The modern era of television means viewers can get their Star Wars fix any time they want,” Nielsen stated, pointing to on-demand access as a major driver of consumption.
Nielsen’s report adds more context, revealing that nearly 637 million minutes of Star Wars content were streamed on that single day. Titles like Andor topped the charts, alongside core saga films and newer entries such as Tales of the Underworld, which debuted that same day.
Looking ahead, momentum for the franchise appears to be tied to upcoming releases. Anticipation is building for The Mandalorian and Grogu, scheduled to hit theaters on May 22, 2026.
