Keith Lee is officially stepping into the business side of the restaurant industry.
Per a press release announcement, the social media personality has announced a multi-year partnership with Brooklyn Dumpling Shop, revealing that he has invested in the company as it continues expanding across North America.
According to the company, his involvement with Brooklyn Dumpling Shop represents the first time he has invested directly in a food brand.
To celebrate the partnership, Lee will appear at the Brooklyn Dumpling Shop location in Dallas on March 6, where fans and customers will have the chance to meet him in person.
The restaurant said Lee will help serve guests and interact with the community during the event, with the first 100 people in line receiving complimentary merchandise tied to the collaboration.
The brand will also participate in Lee’s upcoming event, FamiLee Day, scheduled for May 16 in New Orleans at UNO Lakefront. The festival is expected to feature food vendors, live music, rides, and a family obstacle course, positioning Brooklyn Dumpling Shop as one of the highlighted food experiences at the event.
Company leadership said Lee was a natural fit for the partnership given his reputation for honesty and influence within the food community. Chairman and CEO Jeff Galletly explained that Lee’s presence aligns closely with the brand’s focus on quality and consumer trust.
“When we talked internally about who would be a dream partner for the brand, everyone said the same name,” Galletly said. “Keith built his reputation on authenticity and great food, which mirrors what we want to represent.”
Lee echoed the sentiment, emphasizing that the collaboration goes beyond a traditional endorsement. “Food brings people together,” he said. “What stood out to me about Brooklyn Dumpling Shop is that it’s creative, accessible, and still focused on flavor. This partnership is about community and building experiences people can trust.”
Brooklyn Dumpling Shop currently operates 22 locations across the United States and Canada, with additional development underway. The company has also expanded into retail and foodservice through packaged dumpling products, while continuing to grow its fast-casual restaurant footprint.
