Take-Two Interactive is once again assuring investors and fans that GTA VI remains locked in for its November 19, 2026, release date, even as one major detail continues to hang over the rollout: the game’s price tag still hasn’t been revealed.
According to The Wall Street Journal, the update came alongside the company’s latest earnings report, where Take-Two Interactive reiterated that Rockstar Games’ highly anticipated sequel is still scheduled to launch this fall for PlayStation 5 and Xbox Series X|S. The company also reported stronger-than-expected quarterly revenue growth and projected revenue between $7.9 billion and $8.1 billion for the current fiscal year.
While Take-Two continues to emphasize confidence in the release window, the company stopped short of answering one of the biggest questions surrounding GTA VI: how much it will actually cost. Pricing speculation has intensified over the past several months, especially after comments from analysts and executives fueled debate about whether Rockstar Games could push beyond the current $70 AAA standard.
At the same time, Take-Two CEO Strauss Zelnick has largely avoided confirming a specific number. In previous interviews, Zelnick referenced players paying “70 or 80 bucks” for premium games while discussing in-game advertising, but he has not officially announced a retail price for GTA VI.
The latest earnings report also arrives after months of intense scrutiny surrounding the game’s development timeline. Rockstar initially targeted a fall 2025 launch, then delayed the game to May 2026 and eventually to November 2026.
Despite those delays, Take-Two has repeatedly insisted that the extra time is being used to deliver the level of quality expected from one of the world's most valuable entertainment franchises. Unconfirmed reports have estimated the game’s development budget could exceed $1 billion, making it one of the most expensive productions in gaming history.
