Drake's viral moments are nothing new, but the latest one sees his iconic intro sermons paired with the soulful sounds of genre-bending virtuoso JMSN.
Released in 2023, "Love Me," which features on JMSN's eighth studio album Soft Spot, is a gospel-tinged anthem that hears the Detroit-bred multi-hyphenate pine for love. "I want you to love me/ Love me, love me, love me, oh baby," he sings on the chorus alongside a choir.
Now, two years later, the song has become the bedrock of a new viral trend that sees TikTok users mimic the way Drake delivers some of his monologues over the top of JMSN's heavenly track.
"How Drake be talking before the beat drops," one user captioned a post, before doing his best Drizzy impression:
"Look, just hopped on a PJ in my PJs / I'm fly in the Bahamas while you boys got five baby mommas / Man, make no sense / Just touched down in a place you can't pronounce, spending amounts / That's unfathomable in your bank accounts."
Another user dipped into the Marvel Cinematic Universe to impersonate Drake, saying: "Just got back from Bora Bora/ You know, I was working overtime trying to keep everything in tact/ The diamonds is cut like an Infinity Stone but that's just something to Marvel at."
A third TikTok user, who poked fun at Drizzy "saying anything on the intros," shared an extended intro with some very creative bars, sounding like mixtape Drake.
"It's 3:33 in Houston/ Just hopped out the Cullinan, parked outside Minute Maid/ I'm feeling juiced again," he spits, "She looked at me and told me I'm the problem/ I told her, 'I love that you finally taking some accountability' / The heat out here hitting different, got me sweating old memories and new clothes / The closet brand new but the pain vintage / They try to throw shade to cool me off but the light still chose / Had to shine through the humidity just to add to the glow I'm in/ If you know, you know, baby."
Drake has made it known that he's aware of the JMSN-inspired trend, liking multiple Instagram posts that reference it.
Liking posts by both Uproxx/HipHopDX and Rising Talents, a commenter on the latter joked that Drizzy might start "stealing" some of the intro ideas in the post. "The fact drake liked this 😂 he stealing into [sic] 1 & 4," they wrote.
Complex reached out to JMSN's team to see if the trend had affected streams of "Love Me." His manager responded and confirmed that the new trend has indeed boosted plays, with the song now receiving 250,000 streams per day since the Drake trend started.
The song is also currently No.6 on the TikTok music charts, No.22 on Meta, and it's trending globally on Shazam.
See more from the viral trend below: