Amidst his ongoing murder-for-hire case, Lil Durk’s OTF label has appointed a new CEO.
AllHipHop reports that Cedrick “SB” Earsery is now the CEO of OTF. He previously was the label’s COO and Durk’s manager, having been around the rapper since his early career.
"Only The Family has always been rooted in exactly that, family," said Earsery in a statement. "Everything we’ve built, every door we’ve opened, stems from that foundation. My mission as CEO is to bring it back to its truest form. Creating hope and real opportunity for young people in inner cities and beyond. Showing them that no matter where you come from, your path doesn’t have to define your ceiling.”
“The name says it all, Only The Family. That’s not just branding, that’s our blueprint,” he added. “I want to return this collective to what it was always set out to be: a place rooted in purpose, where young people can see something different for themselves and have the infrastructure to pursue it."
With Earsery at the helm of OTF, the record label is getting into artist management and development, philanthropy, television and film production, and even sports partnerships.
Earsery’s resume is stacked. He negotiated Durk’s 2012 record deal with Def Jam, also spent time as VP of A&R at Timbaland’s Mosley Music Group, and was the person who made the OFTF x Sony AWAL distribution deal happen in 2024. Last year, he even founded his own company, the NuKool Multimedia Creative Collective.
While Durk awaits trial (scheduled to start on August 20), he’s been trying to stay positive. That showed in a recent message he issued to fans.
Back in March, the rapper shared a minute-long voice message to fans on social media, informing them about what he’s been doing while he’s been incarcerated.
"I just want to give y’all an update on my mental, my mind state," he began his message. "I’ve just been reading these books, working on my patience,” he said.
Durk then revealed that he’s been reading works by and about revolutionary figures like Fred Hampton and Elaine Brown, inspiring him to set a better example for kids.
It’s just been sitting on my heart lately to save the generation, bro," he said. "Save these kids. I’m just tired of being a pawn for the culture. Entertaining and being ignorant."
