Music

Drake's 'Iceman' Proves Big Business as Corporate America Turns Album Art Into Ads

Burger King and Buffalo Wild Wings are just two of the companies using Drizzy's latest release to promote its products.

Drake.
Simone Joyner/Getty Images for ABA

Drake's new album, Iceman, is proving to not only be a hit with his fanbase, but also big businesses as well.

After Drizzy dropped not one, but three new albums on Friday (May 15), huge companies across a number of sectors decided to use the cover art for Iceman as inspiration for its social media posts, ranging from clever to flat-out cringe.

Companies like Kraken and Rainbet just recolored the Michael Jackson glove on the front to match its company logos, while others like Buffalo Wild Wings and Burger King infused jokes to promote its restaurants.

In what’s perhaps the most head-scratching moment of all, the White House reworked the Iceman album cover to include Drake's hand holding an iced-out MAGA chain.

Check it out along with some of the other Iceman references from organizations and companies on social media below:

Of Drake's three new albums, Iceman has emerged as the most talked about over Habibti and Maid of Honour due to the disses and subliminals found throughout.

Ahead of its release, Charlamagne Tha God warned that DJ Khaled and ASAP Rocky would be dissed on it. It turns out, that was true — but they weren’t the only ones to face Drizzy’s wrath.

Kendrick Lamar, as many would expect given their high-profile beef, gets some words fired in his direction. "White kids listen to you 'cause they feel some guilt and that's how your soul gets fulfilled," Drizzy raps on "Janice STFU."

Rick Ross gets brought up on the track "Make Them Pay" — which Ross has already responded to by calling all three of Drake’s new albums mid.

Perhaps the biggest diss, though, comes at the expense of LeBron James on "Make Them Remember," in which Drake suggests the NBA legend is fake and that nobody should expect loyalty from someone like Bron who's frequently changed teams in the NBA.

Now that Iceman is out, along with Habibti and Maid of Honour, fans are wondering whether the three albums released at the same time are part of a strategy for Drake to get out of his record deal.

Related Stories

Drake performs on stage, wearing a black leather vest and holding a microphone, with tattoos visible on his arms.
music

Watch Episode 4 of Drake's 'Iceman' Livestream Series

Ahead of the arrival of his highly anticipated new album 'Iceman,' Drake is whetting appetites with another livestream.

Joe Price28 days ago
A performer on stage with braided hair, wearing a white vest and black pants, singing into a microphone amidst smoke and stage lights.
music

Drake Says ‘F**k a Big Three’ on ‘Iceman Episode 4’

The rapper said, “It was a mess anyway.”

Jade Gomez28 days ago
Ahead of Iceman, we explore Drake's amazing custom jewelry from over the years from top jewelers like Jacob and Co, Alex Moss, Jason of Beverly Hills, Ben Baller, and more.
style

Iceman: The Stories Behind Drake's Best Custom Jewelry

From Ben Baller to Alex Moss, six legendary jewelers tell the stories behind some of Drake’s most memorable ice.

Mike DeStefano42 days ago

Stay ahead on Exclusives

Download the Complex App