Still G.I.N. by Dre and Snoop, fresh off enlisting Martha Stewart as a brand partner, has unveiled a new collaboration with another familiar name from the food and lifestyle space: Gordon Ramsay.
HexClad, a cookware label backed by Ramsay, has worked with Dr. Dre and Snoop Dogg’s gin brand to develop the just-unveiled HexClad Cocktail Shaker. The shaker retails here for $99 and boasts a 25oz hexagon-hammered stainless steel body in gold or chrome, a built-in strainer, leak-proof seals, and more. Its impressive look comes thanks to the work of Nigerian artist and designer Ini Archibong.
"What connects Still G.I.N. and HexClad is a commitment to design, innovation, and products that actually perform,” Patrick Halbert, By Dre and Snoop CEO., says of the shaker collab. “We built our gin to be supremely mixable, whether you're making classic gin cocktails or using it in something unexpected. This shaker captures that same versatility and attention to detail.”
Snoop provides narration in a newly released commercial for the HexClad Cocktail Shaker, ruminating on the availability of “new ideas” in the world.
“They say there are no new ideas, just ways to combine what already exists,” he says before the camera eventually makes its way to Gordon and Dre at a bar. “So what happens if we bring these two together?”
From there, Gordon attempts to recite lines from Snoop’s Dre-produced 1993 classic “Gin and Juice,” only to inspire a plea from Dre to “stick to cooking” instead.
Get a closer look at the HexClad Cocktail Shaker below.