Michael "5000" Watts, Swishahouse Founder and Houston Hip-Hop Pioneer, Dead at 52

The DJ and producer helped popularize Houston's slowed-down sound and launched the careers of several rap stars.

Michael "5000" Watts wearing sunglasses and a gray hoodie poses with a hand gesture at an event with logos in the background.
(Photo by Bob Levey/Getty Images for "The Dirty 3rd: Next Generation")

Michael "5000" Watts, the legendary DJ, producer, and founder of Swishahouse Records, has passed away, according to a statement shared by his family on social media.

In the emotional post, Watts' loved ones confirmed his death and thanked fans for the overwhelming support he received throughout his career and during his recent health struggles. The family revealed that Watts died after suffering a sudden cardiac event related to a fatal heart rhythm condition. They described him as a pillar of the Houston music scene whose impact extended far beyond the booth.

Shortly after the family's announcement, longtime collaborator and Swishahouse co-founder OG Ron C released a heartfelt statement honoring Watts' legacy and influence.

In his message, Ron C called Watts a visionary who helped shape Southern hip-hop culture and transform Houston's underground mixtape scene into a global movement. He praised Watts not only as a music innovator, but as a mentor, entrepreneur, and cultural architect who opened doors for countless artists and DJs.

Watts had recently been hospitalized following serious health complications, with his family asking the public to keep him in their prayers just days before his passing. At the time, they expressed hope and gratitude for the love being shown from across the hip-hop world.

For decades, Watts stood at the forefront of Houston's sound. He launched Swishahouse Records in the early 1990s, turning it into one of the most influential Southern hip-hop labels in the country. Through the brand, Watts helped popularize the city’s signature style (alongside, of course, the sound’s pioneer, the late DJ Screw), a slowed-down, bass-heavy remix technique that became synonymous with Houston culture.

Starting out as a DJ in Houston's Homestead neighborhood, Watts built his name through nonstop mixtapes that circulated across the city. Over time, Swishahouse became a launching pad for major stars, including Slim Thug, Paul Wall, Chamillionaire, and Mike Jones, among many others.

Beyond music, Watts was widely respected for his dedication to uplifting his community. He mentored young talent, promoted ownership in the industry, and helped put Houston on the global hip-hop map.

While plans for a public memorial have yet to be announced, both Watts' family and OG Ron C shared that celebrations of his life and legacy will be revealed in the coming days.

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