Jennie has added another major fashion partnership to her growing list of endorsements.
The BLACKPINK star has officially been announced as the new global ambassador for Ray-Ban and its tech-forward Ray-Ban Meta line, marking a strategic move by the eyewear brand to connect with a younger, style-driven audience.
The partnership arrives at a moment when Jennie's influence continues to expand across both music and fashion. Fresh off a string of high-profile appearances and performances, the K-Pop icon’s effortless blend of luxury and streetwear made her a natural fit for the brand’s identity.
"I’m really happy to be partnering with Ray-Ban. It felt natural from the beginning," Jennie said in a statement (via WWD). "To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way."
She added: "Ray-Ban has that same energy: simple, expressive, and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that."
Ray-Ban described Jennie as someone who embodies its core values, citing her creativity and individuality as key reasons for the collaboration. The campaign introduces her as the face of both the brand’s classic eyewear and its evolving tech category, which includes smart glasses under the Meta partnership.
The rollout includes a global campaign centered around self-expression, with Jennie modeling a curated range of styles, from vintage-inspired metal frames to '90s-style wraparound designs and modern cat-eye silhouettes. The visuals also subtly reference her "Jennie Ruby Jane" persona through color accents and styling choices.
As part of the partnership, Jennie is also spotlighting new releases from the Ray-Ban Meta line, including updated smart eyewear that blends everyday fashion with advanced features.
The collaboration continues Jennie's momentum in the fashion world, following recent campaigns and brand alignments that have further solidified her status as one of the most influential figures in global pop culture.
