A$AP Rocky is teasing his fans awaiting his new album ahead of his Camp Flog Gnaw performance.
The rapper unveiled a bold zip-up hoodie that reads “ALBUM NEVER DROPPING” across the front in huge block letters, a nod to the very delayed album. The hoodie, which features the phrase in distressed white text with red graphics on the sleeves, is being sold at the festival for $150.
Rocky’s choice of messaging feels like a playful jab at the ongoing anticipation for his upcoming album, Don’t Be Dumb, which he first began teasing years ago. The project is expected to be his first full-length release since 2018’s Testing and has been previewed through scattered snippets and studio updates.
The Harlem star has repeatedly told fans that the album is coming soon and, earlier this year, said the album was being mixed and mastered. Despite the excitement, Rocky keeps pushing back the release date.
Fans at Camp Flog Gnaw may be taking the hoodie as both a trolling moment and a sign that Rocky is fully aware of the pressure surrounding the album. Some joked that the merch is the closest thing they’ll get to new music this year, while others are speculating that Rocky is using the moment to ramp up attention ahead of a real announcement.
Check out some reactions to the merch below.