Justin Bieber has entered his streamer era.
On Wednesday, October 22, the singer-songwriter made his official debut on Twitch, the Amazon-owned live-streaming platform that helped launch the careers of Kai Cenat, xQc, Ninja, and more. The move will allow fans to get a closer and more intimate look at Bieber’s daily activities, as he and his team prepare for his headlining performance at Coachella 2026.
“This is our space for the next few months, so excited,” he said, as reported by Billboard. “I’m gonna be putting on a hell of a show for you guys at Coachella. I can’t wait. So, getting ready, getting the gang together, get inspired. So Beautiful.”
The livestream went down in what appeared to be a giant warehouse. The broadcast followed Bieber as he and his crew played basketball, shot pool, and skateboarded. He also shared a behind-the-scenes look at his production crew and soundstage setup, revealing just how much work goes into his content creation.
“You guys are killing it back here,” Bieber told his team. “Just giving them a sneak of what’s really going on back here. This is where the real magic happens. Thank you guys for everything.”
Bieber’s Twitch channel has since garnered more than 84,000 followers as of press time. He also reassured viewers he was fully committed to the new venture, as he planned to livestream regularly.
“We’re going to be doing this pretty much every day, so make sure you tune in,” he said. “It’s going to be awesome.”
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