The management team of Ye, formerly Kanye West, are assuring fans that his recent apology letter wasn't a PR stunt to promote his upcoming album, Bully.
As shared by The Breakfast Club co-host Loren Larosa, Peter Jideonwo, Ye's manager confirmed that the apology isn't a part of his Bully rollout. In the letter, which was published in The Wall Street Journal, the 24-time Grammy winner expressed "remorse" towards Jewish and Black people for his antisemitic comments and how his behavior unfairly represented his community.
"I reached out to Kanye West's team. I spoke to Peter, who is on Kanye West's management team yesterday, and I asked him, plain and simple: people don't believe this because of the timing. Is this a part of a rollout?" Lorosa said in the clip below. "And he said to me, 'This letter is something that Ye has been crafting for a while. It comes from a genuine statement that he has been working on for a long time, not weeks, but months.'"
Charlamagne Tha God added that he heard Bully will be released in March.
Also in his letter, Ye detailed his October 2002 car accident, which he says injured his right frontal lobe, which went on to cause neurological damage. This wouldn't be properly diagnosed until 2023, but just a few years before then, around the release of his 2018 album, ye, the rapper and producer publicly came to terms with his bipolar disorder. Last November, Ye sat down with Rabbi Yoshiyahu Yosef Pinto to apologize for his years of antisemitic remarks.
"Bipolar disorder comes with its own defense system," Ye wrote in the WSJ letter. "Denial. When you're manic, you don't think you're sick. You think everyone else is overreacting. You feel like you're seeing the world more clearly than ever, when in reality you're losing your grip entirely."
In a follow-up interview with Vanity Fair, Ye said that he felt moved to apologize out of sincerity, not in an attempt to promote Bully.
"It’s my understanding that I was in the top 10 most listened-to artists overall in the US on Spotify in 2025, and last week and most days as well," Ye told the publication. "My upcoming album, Bully, is currently one of the most anticipated pre-saves of any album on Spotify too. My 2007 album, Graduation, was also the most listened-to and streamed hip-hop album of 2025. This, for me, as evidenced by the letter, isn’t about reviving my commerciality."