Blue Ivy Hits Signature ‘Jump for Joy’ Move on Super Bowl Sidelines

Blue Ivy hit the Super Bowl accompanied by her little sister, Rumi and father, Jay-Z.

SANTA CLARA, CALIFORNIA - FEBRUARY 08: Jay-Z and daughter Blue Ivy Carter prior to the start of Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium on February 08, 2026 in Santa Clara, California.
Kevin C. Cox/Getty Images

Jay-Z was on daddy duty at Super Bowl LX and attended the game with daughters Blue Ivy and Rumi Carter.

The 25-time Grammy winner, who is also the live music entertainment strategist for the NFL, brought his daughters to Levi’s Stadium on Sunday (Feb. 8), where the New England Patriots are playing against the Seattle Seahawks. While on the sidelines as the teams took their positions, Blue posed for the cameras by hitting her signature ‘jump for joy’ pose. The 14-year-old hit the same pose in previous years, like the Super Bowl LIV in 2020 and last year’s Super Bowl LIX, which Rumi also attended.

The sisters were special guests on dates during the Cowboy Carter Tour last year, headlined by their mother, Beyoncé. While the trek would make Blue’s second time touring with her mother, Rumi, 8, was new to the stage, frequently joining her mom and older sister on stage for Cowboy Carter song “My Rose.”

Since the tour, Blue Ivy has been officially appointed as Beyoncé’s manager, and in December, the 35-time Grammy winner recognized her daughter’s role with “Blue Ivy Management” hoodies on her website.

Jay-Z and Beyoncé also share an 8-year-old son, Sir Carter, who’s Rumi’s twin.

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