Bow Wow isn’t happy with the current state of music and wants artists to deliver more "substance."
The rapper, who will be a headliner on the upcoming Boys for Life Tour, was a guest on the Friday (January 30) episode of Sway’s Universe, where he shared his hot take about contemporary music.
Around the 26-minute mark of the video below, the So So Def artist, whose last solo album was 2009’s New Jack City II, said that he believes no one is making "timeless" music anymore.
"Ain't nobody making music that makes the ladies cry or feel some type of way when they put it on," Bow said, adding that there’s a lot of "right now" music being released.
"Even the biggest records, it's big. … Let's see what it's going to be at the finish line, though," he continued.
Acknowledging that music will "change," Bow Wow went on to urge artists to make music that will "last forever." "We’re missing substance," he said. "That's why we feel good when certain rappers drop. It's almost like therapy or or like you know you just been healed from something."
The rapper went on to explain that music is a means of "expressing yourself," but party anthems can also be timeless. "Even if it's a party record, there’s party records that last forever, it's how you write them," he said. "It's how you place them. Everybody can go to the club, buy a bottle, and shake some ass. But it's like, can you talk about that, but in a in a different way, in an artistic way, but still getting that point across? That's what people struggle with."
Bow Wow, who will soon release his seventh studio album, plans to bring originality back to music with his upcoming single, "Father’s Day," as he’s become a father of two since dropping his last LP.
