The legacy of Tina Turner is entering a new phase, as Swedish entertainment company Pophouse has acquired the majority of her music catalog rights along with her name, image, and likeness.
The deal, announced by the Associated Press, transfers key elements of the late icon’s brand from BMG to the Stockholm-based firm.
Pophouse confirmed that the agreement includes a controlling stake in Turner’s catalog, while BMG will retain a percentage. Financial terms were not disclosed.
The company, co-founded by ABBA’s Björn Ulvaeus and EQT founder Conni Jonsson, has built a reputation around blending music rights ownership with immersive entertainment. Its portfolio already includes investments tied to artists like Avicii, Swedish House Mafia, and Cyndi Lauper, alongside large-scale productions such as London’s “ABBA Voyage,” which uses digital avatars to recreate live performances.
Pophouse CEO Jessica Koravos pointed to Turner’s distinctive performance style as a driving force behind the acquisition. “One of the reasons that we were so interested in Tina is because she has such an incredible visual presence and such an incredible stage energy,” she said, adding that the company is exploring ways to “portray that and try to recreate that to some degree.”
While she declined to confirm specific projects, Koravos said more details will be shared within the next six months.
BMG executive Alistair Norbury emphasized the broader responsibility tied to the deal. “Tina Turner’s voice and spirit shaped modern music and popular culture,” he said in a statement, noting that both companies, along with Turner’s estate, aim to ensure her work continues to reach global audiences while preserving the qualities that defined her career.
Turner, often called the “Queen of Rock ’n’ Roll,” built a decades-spanning career that included hits like “What’s Love Got to Do With It,” “The Best,” and “Proud Mary.” She won 12 Grammy Awards, earned multiple Rock & Roll Hall of Fame inductions, and sold more than 150 million records worldwide.
