To coincide with the release of his long-awaited new album, The Fall-Off, J. Cole has shared the striking music video for the song “Two Six.”
Directed by Simon Chasalow, the video for the hard-hitting track, which opens the album proper following the brief intro, features a grainy aesthetic. The slickly produced video flashes from scene to scene, often introducing colors in moments of black-and-white and erupting into saturated hues the next.
Cole has been teasing The Fall-Off since at least 2018 with the final track from his 2018 album, KOD. In the years that followed, he released several other projects, The Off-Season and Might Delete Later, which arrived amid Kendrick Lamar and Drake’s rivalry in 2024. Now that it’s finally here, Cole has given fans plenty to unpack with two discs worth of songs running for a total of 101 minutes.
He’s long hinted that the project would be his last, and if it is, he recruited some big names for the project. On the production side of things, the record features beats from Vinylz, The Alchemist, Boi-1da, Beat Butcha, and FnZ, among others. As for the features, there’s appearances by Future, Tems, Erykah Badu, Westside Gunn, and Burna Boy.
The project also contains a song that sees him rapping from the perspectives of 2Pac and the Notorious B.I.G., and a song that explores his regret over distancing himself from a childhood friend due to their sexual orientation.