Bad Bunny is ready to help Latino athletes enter the podcasting space, thanks to a new partnership with iHeartMedia.
Rimas Sports, Bad Bunny’s sports and brand alliance agency, has inked a deal with the radio giant to produce original podcasts for iHeart’s My Cultura podcast network, according to Variety.
The first podcast to debut under the new deal will premiere in early 2026 and feature Ronald Acuña Jr., a Venezuelan outfielder for the Atlanta Braves and was MLB’s 2025 Comeback Player of the year.
“I’m super pumped about this!” Acuña said in a statement. “You know I love baseball, but I also love everything about being Latino, our vibe, the music that moves us, our family stories, and all the struggles we face every day. This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us.”
He added, “Plus, it’s a chance to kick it with people I really respect and who have a lot to share. I want everyone listening to feel like they’re just hanging out with me, ’cause that’s how I see my community. I’m ready to get started and show something real, something that really represents who we are.”
Rimas Sports, which launched in 2023, is a Puerto Rican sports agency co-founded by Bad Bunny and Rimas Entertainment executives Noah Assad and Jonathan Miranda. Per Variety, the agency says it’s “dedicated to building the next generation of great Latin American athletes.”
The agency has a roster of more than 45 elite athletes across a variety of sports, including MLB star Fernando Tatis Jr., No. 1-ranked padel player Agustín Tapia, Colombia motorsports camp Juan Pablo Montoya, Sebastian Montoya, and more.
Rimas Sports is set to expand into the NFL with its first roster of pro football stars.
