Jessica Springsteen is an Olympic silver medalist, a former Gucci equestrian ambassador, and the daughter of rock legend Bruce Springsteen. She's also one of the top showjumping athletes in the country, which is exactly why she was in the room when a new multimillion-dollar league made its debut in the Magic City.
On Sunday, March 30, the Premier Jumping League hosted an invite-only launch event at Casadonna in Miami, where 300 guests were treated to immersive horse projections, a drone light show over the water, and a first look at what the league is calling "a new era for showjumping."
According to the official press release, Jessica was joined by White Lotus star Lukas Gage, supermodels Joan Smalls and Chanel Iman, actress Kate Bosworth, and Miami hospitality mogul Dave Grutman. The evening also drew world number one Scott Brash, Olympic gold medalist Laura Kraut, and Ben Maher.
So what is the PJL? The league, founded by billionaire Frank McCourt — who previously owned the Los Angeles Dodgers and currently owns French soccer club Olympique de Marseille — will feature 16 teams competing across 14 international venues starting in March 2027, with a $300 million guaranteed prize pot that makes it the richest competition in the sport's history. McCourt told the Financial Times that "the elitist nature of show jumping has held the sport back," and said the PJL is designed to change that.
The league has also partnered with Box to Box Films, the Emmy-winning production company behind Netflix's Drive to Survive, which is widely credited with turning Formula 1 from a niche motorsport into a global cultural phenomenon. The PJL has committed to a free-to-view broadcasting model, meaning fans won't need a subscription to watch.
Jessica, who grew up riding on the Springsteen family’s 300-acre farm in New Jersey and graduated from Duke, had just wrapped up competing at the Winter Equestrian Festival in Wellington ahead of the Miami launch. She’s currently a Rolex Testimonee and has been competing on the international showjumping circuit for more than a decade.
Shortly after the event, the 34-year-old posted a photo dump to Instagram captioned "Week 12 ✅🏇," tagging Belgian showjumper Nicola Philippaerts, who was also named in the PJL press release as one of the sport's top athletes in attendance.
