Margo's Got Money Troubles has A24, Nicole Kidman, Michelle Pfeiffer, and a 96% on Rotten Tomatoes. Now it’s getting a nod from someone who lives in the OnlyFans economy every day.
Andy Bachman, the founder and CEO of Creators Inc. — a digital media powerhouse that did $60 million in its first year and has since surpassed $1 billion in total sales — took to Instagram on Wednesday, April 22, to endorse the Apple TV series.
"You should go check it out if you want an inside look, a very accurate inside look at the world of OnlyFans by a self-managed creator," Bachman said in a video. "It's very good."
In the show, Elle Fanning plays Margo, a young single mom who turns to OnlyFans after her married college professor gets her pregnant and bails. There's no agency behind her, no manager fielding her DMs, no team telling her what to post. She's building the whole thing from scratch while raising a newborn, and that's exactly what resonated with Bachman.
"What most people don't realize is how much of this industry is run by one person sitting in their apartment figuring it all out alone," Bachman said in a statement. "She's the talent, the marketing department, the customer service, and the accountant all at once. That's not dramatized. That's Tuesday for most creators on the platform."
The series, which premiered on April 15, was created by David E. Kelley (Big Little Lies) and produced by A24. Margo's OnlyFans persona, an alien alter ego called HungryGhost, becomes a hit thanks to her writing talent and the help of fellow creators played by Rico Nasty and Lindsey Normington. Pfeiffer plays Margo's mother, Nick Offerman plays her father, and Kidman appears as an attorney.
"What I love about the show is that Margo creates an entire character. She's not just posting and hoping someone notices. She's writing storylines, building a world, thinking three steps ahead,” Bachman said. “The creators I work with who make real money? That's exactly how they operate. It's a craft. And the fact that a show on Apple TV is finally showing that side of it means the culture is catching up to what we've known for years."
In the same video, the digital media mogul also referenced Euphoria, which premiered its third season on HBO just three days before Margo. "Sydney Sweeney just got an OnlyFans on Euphoria — Cassie has an OnlyFans," he noted, drawing a line between the two shows before landing on the one he thinks gets it right.
Bachman, who was honored at the White House as one of the top entrepreneurs in the country under 30 before building Creators Inc., has long pushed for the creator economy to be taken seriously. His agency represents top-earning talent and operates out of the Creators Inc. House in California. He also founded BuzzStar, a paid video call platform for creators.
"Five years ago, nobody in a writers' room would've touched this subject," the entrepreneur said. "Now it's on a major streaming platform with Oscar winners attached and sitting at the top of Rotten Tomatoes. That tells you everything about how far this has come."
New episodes of Margo's Got Money Troubles drop weekly on Wednesdays through May 20 on Apple TV.
